Event Marketing Manager

Job Description

Reporting to the Senior Director of Marketing Enablement & Events, the Event Marketing Manager is responsible for planning and executing strategic event marketing programs that support Momentive's go-to-market objectives. This role leads the company's participation in trade shows, customer events, executive engagements, and industry conferences to generate pipeline, strengthen customer relationships, and elevate brand awareness.

Working cross-functionally with Marketing, Sales, Product, Customer Success, and executive leadership, the Event Marketing Manager ensures every event delivers a consistent brand experience and measurable business impact. The ideal candidate is a collaborative marketer who combines strong business acumen with exceptional project management and thrives in a fast-paced, results-driven environment.

• Develop and execute an event marketing strategy aligned with business priorities and revenue goals.
• Evaluate industry events, sponsor ships, and speaking opportunities to recommend participation based on strategic value and expected ROI.
• Build and manage the annual event calendar in partnership with cross-functional stakeholders.
• Establish event objectives, KPIs, and success metrics that align with marketing and sales goals.
• Continuously optimize the event portfolio through data, insights, and post-event analysis.

• Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences.
• Manage all event logistics, including contracts, vendors, venues, exhibits, travel, shipping, and onsite operations.
• Ensure events are delivered on time, within budget, and in alignment with Momentive's brand standards.
• Prepare internal participants with communications, logistics, messaging, and expectations to ensure successful event execution.
• Support additional corporate events and strategic initiatives as needed.

• Partner closely with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders throughout the event lifecycle.
• Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up.
• Build and maintain strong relationships with vendors, agencies, and strategic partners.
• Foster knowledge sharing and continuous improvement across internal teams.

• Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI.
• Deliver post-event reports with recommendations for future improvements.
• Manage event budgets, forecasts, contracts, purchase orders, and expenses in compliance with company policies.
• Identify opportunities to improve processes, increase efficiency, and scale the event program.

• Bachelor's degree preferred.
• 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing.
• Experience planning and executing trade shows, conferences, customer events, or similar marketing programs.
• Proven ability to manage multiple projects simultaneously while meeting deadlines and budget expectations.

• Experience with CRM platforms such as Salesforce.
• Familiarity with project management tools such as Asana or similar platforms.
• Experience with event management software and marketing technology platforms.
• Strong Microsoft Office skills, including Excel and PowerPoint.

• Strong business acumen with an understanding of how events contribute to marketing and revenue objectives.
• Strategic thinker with excellent project management and organizational skills.
• Ability to analyze data and use insights to improve marketing performance.
• Exceptional written, verbal, and presentation skills.
• Proven ability to influence and collaborate across cross-functional teams.
• Strong negotiation and vendor management skills.
• Resourceful, proactive, and adaptable in a fast-paced environment.
• High attention to detail with a commitment to delivering exceptional experiences.
• Self-starter who takes ownership and drives projects to completion.

• Experience…