Head of Marketing

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains—from doctors and lawyers to physicists and engineers—and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages.

We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, Poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions and Nebius Group with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Israel, Czech Republic, Serbia, and more.

Role Overview

We are looking for a Head of Marketing to lead the marketing strategy across Toloka's key product lines, including Mindrift, Tendem — our hybrid AI+human agent platform that delivers high-quality knowledge work with speed and accountability, and the Toloka platform.

Reporting directly to the CEO, this person will define how we communicate with broad audiences across different user and buyer types — from expert communities to self-serve users and platform audiences. This is a senior leadership role for someone who can combine strategy, positioning, growth thinking, and strong communication instincts to shape how Toloka shows up in the market. This is not a narrow product marketing role.

It requires a marketing leader who can think across brand, growth, product communication, audience development, and category building — and who can build a coherent strategy across products with different go-to-market motions.

What You’ll Do

• Own the overall marketing strategy across Mindrift, Tendem and the Toloka platform
• Develop and lead product and brand narratives and communication strategies that build awareness, credibility, and adoption across broad audiences, including experts, users, and platform communities
• Partner closely with the CEO and leadership team on marketing priorities, strategic messaging, and market positioning
• Lead the marketing organization and help align teams across growth, content, brand, communications, lifecycle, product marketing, and related functions
• Build scalable messaging frameworks and campaign strategies across multiple product lines and audience segments
• Guide product and growth teams on market-facing communication, launches, and user acquisition strategy
• Define structured strategies for audience growth, activation, engagement, and retention, including when and how product-led growth principles apply
• Oversee brand, thought leadership, and communication strategy for broad external audiences
• Ensure a strong, cohesive marketing voice across channels, products, and regions
• Use data and market feedback to refine messaging, campaigns, and growth opportunities
• Build and mentor a high-performing marketing team, setting direction and standards across the function

What You’ve Done

• 10–15+ years of marketing experience, ideally across a mix of growth, brand, product, and audience marketing
• 5+ years in senior marketing leadership, including leading teams and cross-functional strategy
• Experience owning or shaping marketing strategy for multi-product businesses, platforms, marketplaces, SaaS products, consumer-style products, or B2B2C businesses
• Strong track record building communication strategies for broad audiences, not just narrow enterprise buyer groups
• Experience balancing strategic leadership with practical execution and decision-making
• Familiarity with PLG / self-serve / digital product growth concepts, even if not from a pure PLG company
• Exceptional ability to craft compelling positioning, messaging, and communication strategies
• Strong people leadership skills, with experience managing and developing marketing teams
• Experience in AI, data, platform, marketplace,…