Associate Director​/Director Lilly Digital Greenhouse - Oncology

Organization Overview

Customers increasingly expect exceptional digital experiences across every part of their work and lives. As the US healthcare landscape rapidly evolves, the Lilly Greenhouse Business Unit must also adapt to meet customer needs. Lilly Greenhouse is currently the second-largest business unit at Lilly USA and is expected to continue growing as additional assets and launches move into the organization. Our mission is to become a digital commercialization engine that manages and launches new and existing assets by developing and leveraging the digital solutions and capabilities of the future.

This role serves as a US brand leader within the Greenhouse oncology portfolio with a primary focus on Verzenio, but not exclusively. This person will be responsible for revenue targets, execution excellence, innovation, and cross-functional integration to maximize digital performance.

• Oversee and be the subject matter expert for all Verzenio commercial activities
• Drive delivery of revenue targets
• Own the development and end-to-end execution of customer plans, ensuring solutions are impactful across digital channels
• Create new or derivative brand promotional claims and tactics, and their associated project plans
• Gain and monitor customer and competitive insights to inform strategy, and adjust execution when appropriate
• Manage the brand budget

• Innovate digital marketing strategies aligned with brand priorities
• Pilot, implement, and measure AI-powered solutions by leveraging internal capabilities and/or by seeking and vetting external vendors

• Collaborate with the central media team to create and monitor digital HCP reach, frequency, and engagement goals; adjust strategies as needed to maximize impact
• Partner with BI&A and Finance to measure brand and tactical performance
• Collaborate with OBU marketers, LVA, and consumer services to optimize customer experiences with Lilly’s breast franchise as well as to maintain right-to-operate
• Implement solutions and capabilities in close partnership with Lilly Tech, central digital engagement, content operations, and content capability offices, embodying a Team Lilly mindset

• Bachelor's degree required
• Minimum of 3 years of pharmaceutical commercial marketing experience
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1

• Experience with digital marketing and marketing mix execution
• Strong ability to self-start and manage priorities without direct authority
• Familiarity with US MLR requirements and approval processes
• Strong ability to influence cross-functional teams and external partners
• Prior experience managing a marketed product
• Analytical skills with the ability to make data-driven decisions
• Track record of driving adoption of new capabilities across teams
• Oncology therapeutic area experience
• Graduate degree

Note:

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