Retention Strategist

Everboost is a retention marketing agency for DTC health, beauty and pet brands. We run email, SMS, direct mail and lifecycle programmes for brands including Discount Supplements, Womenli and Phyco Health. We're measured on LTV, repurchase and revenue, not vanity metrics.

We're fully remote, with a team across five countries.

You'd be the primary retention advisor to your pod's brands and the strategic lead of a small cross-functional pod: copywriter, designer and retention coordinator.

• Retention performance across your pod: LTV, repurchase rate and profit, with real authority over strategy and flow architecture.
• Client relationships. You run the calls, set direction and resolve issues directly.
• Your pod: setting briefs, prioritising work and setting quality standards.
• Turning retention data into recommendations clients can act on.

• Onboard new brands: lead kickoffs, review discovery and confirm objectives and success metrics.
• Run discovery: analyse unit economics, retention KPIs and product mix, mine reviews and customer data, and audit existing programmes for gaps and quick wins.
• Design strategy: build 90 to 180 day retention roadmaps across email, SMS, direct mail and subscriptions, designed to remove retention bottlenecks and move brands closer to their goals.
• Plan and test: monthly campaign calendars, briefs and A/B test plans.
• Optimise: review weekly and bi-weekly performance data, run experiments and keep the strategy current.
• Report: monthly and quarterly review decks that translate data into business outcomes, plus regular client updates.

• 3+ years leading retention or lifecycle strategy, not just execution, for DTC or eCommerce brands. You have designed and owned strategies, not only built flows and pulled reports.
• Advanced Klaviyo knowledge: conditional splits, dynamic content, segmentation and flow architecture.
• Experience managing multiple brands or clients at once (3+ concurrent) without losing detail.
• Client-facing advisory experience with English-speaking clients. You can present recommendations to founders and back them with data. Strong written and spoken English is essential.
• An agency or consulting background, where you have owned client relationships rather than tasks.
• Based in Europe, with at least 4 hours of daily overlap with UK working hours (9am to 5pm).
• Comfort working in cohorts, LTV curves and repurchase intervals, not just open and click rates.

• Experience at a lean DTC agency, or running your own retention clients.
• Familiarity with the wider stack:
  Shopify, Lifetimely, Loop Subscriptions, Recharge, Skio, Paper Run, etc.
• A track record of building retention processes or SOPs.
• Experience in health, wellness, beauty or food DTC.

Beyond the requirements above:

• Whether you find problems in the data before clients raise them. If a brand's first-to-second purchase rate drops, we'd expect you to have pulled the cohort and drafted a test plan before anyone asks.
• How you write a client report. We're looking for analysis of what changed and what to test next, rather than a summary of platform metrics.
• How you respond when a client disagrees with your recommendation.
• How you use AI in your work, and where you draw the line on what it decides.

We have documented workflows, a growing SOP library, an Operations Manager who handles escalation, and a decision framework that sets out what you decide alone, what you action and then report, and what needs approval first.

We don't have formal hierarchies or lengthy sign-off chains for every decision.

Progression is by level rather than title: it comes from hitting your scorecard, working to our expected six behaviours, and earning the respect of the people you work with.

• First 30 days: onboarded on your initial 2 to 3 brands, with at least one strategic recommendation per brand.
• First 90 days: running a full pod of brands independently, with clients treating you as their primary advisor.
• First year: consistent, measurable improvements in LTV, repurchase and revenue across your pod.