Digital Media Strategist​/Sr. Digital Media Strategist, Sales Planning

Direct message the job poster from Local Factor

Digital Media Strategist / Sr. Digital Media Strategist, Media Strategy & Planning

Location:

Remote / Virtual (CST & PST work hours preferred; all time zones will be considered)

Status: FULL TIME

Job Description

Local Factor, a leading provider of programmatic and digital media services for brands and agencies, is seeking a Digital Media Strategist with 3 - 5 years of media experience to join their rapidly expanding Customer Success organization. The (Sr.) Media Strategist will be responsible for a queue of inbound sales proposal requests and producing high quality media plans. The role reports to the Director of Media Strategy & Planning.

The Digital Media Strategist/Sr. Digital Media Strategist will successfully:

• Master the Local Factor story with a comprehensive understanding of the company’s products, capabilities and differentiators
• Ensure end-to-end RFP process exceeds seller and client expectations while achieving company goals
• Own or contribute to strategic RFPs, building customized plans that deliver on campaign objectives
• Build powerful presentations that bring proposal recommendations to life
• Liaise with Sales, Account Management and Ad-Operations teams to refine the planning process and identify growth opportunities
• Ensure all proposals and marketing collateral maintain Local Factor’s brand standards, clearly communicating core strengths and our brand story
• Assist with the prioritization, development and rollout of sales collateral, including verticalized pitches, sales sheets and case studies
• Maintain detailed tracking and reporting on team progress, communicating opportunities and challenges to team leadership
• Stay up-to-date on the latest market trends and capabilities, translating them to new strategies and tactics in client recommendations
• Monitor and track the competitive landscape, communicating updates to the broader organization

Qualifications

• Minimum of 2 years experience in digital media buying, sales, sales marketing, brand marketing or Marketing role at a media agency, brand, ad-tech company or publisher
• Comprehensive knowledge of the overall advertising industry ecosystem– programmatic, TV/OTT, video, native, social and other digital channels
• Some working knowledge of various DSPs (DV360, The Trade Desk, Basis etc)
• Strong attention to detail with high standards for producing accurate, quality deliverables
• Proven ability to work cross-functionally, managing relationships with peers on other teams
• Excellent communication skills in English, Spanish is a plus
• Team first, solutions orientated mentality
• Interested in mentoring others
• Excellent ability to tell marketing stories using data and research
• Ability to work in an international environment and across multiple departments
• Strong organizational skills, with the ability to multi-task
• Proficient in Excel and PowerPoint, DSP platforms & Project Mgmt platforms

Benefits include:

• Competitive pay
• Flexible time off, vacation, holidays
• 401k
• 100% Remote

About Local Factor

Founded in 2021, Local Factor was built on the vision that brands of all sizes were missing out on a massive opportunity — locality. More than local sites, geo-targeting or location-based IDs, locality is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience to introduce a new optimization layer that drives performance and insights across all channels.

We surrounded this scalable, cookieless data with a suite of solutions and services designed to drive multichannel marketing performance that meets the needs of modern brands and consumers

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Advertising, Marketing, and Sales
• Industries Advertising Services and Technology, Information and Media

Referrals increase your chances of interviewing at Local Factor by 2x

401(k)

Vision insurance

Medical insurance

Paid maternity leave

Paid paternity leave

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