Marketing Communications Specialist

Marketing Communications Specialist Purpose of the Job:

Support marketing, advertising, and communication initiatives for the U.S. crop protection business under the general supervision of the U.S. CP Strategic Marketing Communications Leader and with additional guidance from the Crop Protection, Specialties and Digital Marketing and Communication Teams.

• Collaborate with the U.S. Marketing Communication Managers (MCM), Project Manager, Portfolio Marketing Leaders and other stakeholders in the daily functions pertaining to marketing, advertising, and communication projects.
• Work with Corteva Creative Services team to develop and create informative, detailed and/or technical sales tools/sales collateral, including multi-page brochures, product guides, fact sheets, postcards, invitations, tradeshow materials etc., for existing products and for new product launches utilizing the project management tool to track projects and timelines.
• Lead initiatives with Technical Field Agronomists/Territory Managers/Portfolio Marketing Leaders/ Marketing Managers/Integrated Field Scientist staff to strategically fulfill local advertising/promotion requests for local marketing tactics and/or regional trade shows while utilizing project management tool to track projects and processes.
• Collaborate and actively work with Tradeshow and Events team on tradeshow planning teams to create and develop objectives, strategies, event collateral, etc., and attend events/trade shows as necessary for product portfolios, including virtual customer webinars.
• Network and share best practices with other Communication Specialists and Graphic Designers to leverage ideas, improve efficiencies support cross-business communication efforts as needed.
• Participate in project status calls and interfacing with Marketing Agency of Record on behalf of marketers and communication managers.
• Create and develop basic communication messages for target audiences.
• Serve as liaison for proper use and monitoring of all legal and brand guidelines including third party agreements, company brand standards and product marketing guidelines.
• Manage internal projects with marketing staff (audience lists, execution of mailings, market offers, sweepstakes, presentation slides, etc).
• Review and update messaging and branding on company websites, internal communication tools and other digital platforms.
• Actively provide input, ideas and participate in annual Communications Input Strategy Sessions.
• Manage relationships with key vendors and tasks associated with print and fulfillment suppliers, vendors, and agencies, including quote requests, spot PO requests, field sign management, etc.
• Track costs and expenditures for budget planning and transparency.
• Manage the entire process of literature inventories and fulfillments including literature archiving, assigning literature numbers and overseeing vendor's fulfillment services.
• Manage Promotional Catalog/Online-E-Store (if applicable) and serve as focal point/decision maker for promotional items and promotional apparel offering and distribution strategy and execution, including field-related giveaway initiatives.

• 1) InitiativeI ndependently initiates activities and responsibilities that contribute to the achievement of marketing communications goals generating consistent and high-level results.
• 2) Teamwork Assumes responsibilities in areas of greatest strengths to maximize results with internal/external stakeholders.
• 3) Interpersonal Effectiveness Tailors communication to the needs of internal and external audiences, ensuring that all appropriately reflect the marketing communications strategy/positioning.
• 4) Market Focus Uses the marketing communications objectives and strategy for the crop protection businesses and aligns to key tactics and activities.
• 5) Leadership Makes decisions on assigned objectives by clearly understanding the task and implementing the best alternative.
  
  Encourages others to consistently represent Brand Asset Management Guidelines.
• 6) Innovation Implements ideas or concepts into new, practical and value-added activities, tasks or initiatives.
  
  Makes original contributions to area of expertise, and other areas as appropriate.
  
  Identifies new solutions by looking at competitive communication strategies.
  
  Seeks to continually improve efficiency and effectiveness in own work processes.
• 7) Value Creation Seeks opportunities to create value by identifying, utilizing and leveraging existing knowledge in communications/graphic design.
• 8) Customer Service Responds quickly and with positive attitude to questions/responses from the sales force and marketing staff.

• Knowledge of production agriculture, agronomy and/or overall crop management
• Experienced and skillful in the fields of advertising and communications
• Ability to provide quick turnaround on projects and to react quickly to changing priorities