Sr. Channel Marketing Mgr - Direct Accounts & MRO

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet:
The Channel Marketing Manager is responsible for developing and executing integrated marketing strategies that drive profitable growth across key trade channels within for Direct Wholesale Accounts and MRO. This role translates customer, market, and competitive insights into action by partnering closely with Sales, Product, Brand Marketing, Operations, Finance, and external customers. The Channel Marketing Manager anticipates market trends, identifies growth opportunities, develops compelling programs, and ensures effective execution across the customer journey.

This position goes beyond managing individual marketing tactics. It designs cohesive, results-driven strategies that strengthen brand relevance, accelerate product adoption, improve customer engagement, and deliver measurable commercial growth.

• Develop and implement comprehensive channel marketing strategies aligned with business objectives, brand priorities, and trade partner needs.
• Identify and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying‑decision drivers, and competitive dynamics.
• Establish differentiated value propositions that strengthen the company’s position with customers and key trade audiences.
• Translate enterprise, brand, product and segment strategies into actionable channel plans and investment priorities.

• Build and maintain deep knowledge of the assigned segment, channel, customers, and broader B2B marketing ecosystem.
• Understand the needs, behaviors, and purchasing journeys of key trade audiences and decision-makers.
• Use market research, customer feedback, field insights, and competitive intelligence to identify emerging needs and growth opportunities.
• Develop channel‑specific approaches that build awareness, generate demand, influence consideration, and support conversion.
• Serve as a trusted internal resource on customer, channel, and competitive dynamics.

• Develop and execute integrated, end‑to‑end marketing plans that support business priorities and customer objectives.
• Lead channel activation for new product launches, promotions, merchandising programs, sales tools, digital content, events, and customer‑facing collateral.
• Partner with Sales and customer teams to ensure programs are relevant, executable, and effectively deployed in the market.
• Establish clear objectives, timelines, responsibilities, and success measures for each initiative.
• Manage the assigned marketing budget and oversee relationships with external agencies and other partners.
• Ensure marketing investments are prioritized against the opportunities with the greatest potential business impact.

• Provide Product Management and Brand Marketing partners with customer, market, and competitive insights that help shape the product roadmap.
• Evaluate portfolio performance and identify assortment gaps, innovation opportunities, and areas for optimization.
• Partner with cross‑functional teams to maintain a relevant and differentiated product portfolio for the assigned channel or segment.
• Support assortment, positioning, pricing, and launch recommendations with market and customer insights.

• Serve as the primary channel marketing liaison across Sales, Brand Marketing, Product Management, Sales Enablement, Finance, regional stakeholders, and external customers.
• Lead cross‑functional teams in the development and activation of programs that support shared commercial objectives.
• Align stakeholders around priorities, clarify roles and responsibilities,…