Marketing Director

Position Title: Marketing Director

Department: Marketing / Administration

Employment Type: Full-Time

Reports To: Facility Administrator

Salary: Starting at $95,000 annually, DOE and qualifications

The Marketing Director is responsible for developing, coordinating, implementing, and directing the facility's marketing, public relations, community outreach, and census development programs.

The Marketing Director will build and maintain strong relationships with residents, families, referral sources, healthcare providers, community organizations, civic leaders, and other stakeholders. This position will be responsible for promoting the facility's services, strengthening the facility's reputation within the community, supporting census growth, and increasing awareness of the programs and services offered by the facility.

The successful candidate will be a strong communicator and relationship builder with demonstrated marketing, public relations, business development, and community outreach skills. Healthcare or skilled nursing experience is strongly preferred.

• Develop, implement, and evaluate comprehensive marketing and public relations strategies designed to maintain and increase facility census.
• Develop and maintain relationships with hospitals, physicians, discharge planners, social workers, healthcare professionals, residents, families, referral partners, and community organizations.
• Identify and develop new referral opportunities and community partnerships.
• Promote the facility's services, programs, amenities, and unique qualities to prospective residents, families, referral sources, and the community.
• Coordinate facility tours and assist prospective residents and families with obtaining information regarding facility services.
• Develop and maintain accurate marketing materials, brochures, information packets, presentations, newsletters, and other promotional materials.
• Ensure all public information accurately reflects the services and programs provided by the facility.
• Coordinate community outreach events, facility events, networking opportunities, and promotional activities.
• Represent the facility at community events, healthcare networking events, civic organizations, professional organizations, and other appropriate functions.
• Establish and maintain positive relationships with community and civic leaders.
• Develop strategies to improve the facility's visibility and reputation within the community.
• Monitor customer satisfaction and assist with the development, implementation, and tracking of satisfaction surveys.
• Review feedback from residents, families, referral sources, and community partners and make recommendations for improvement.
• Coordinate internal communications related to marketing and public relations initiatives.
• Work collaboratively with Administration, Nursing, Activities, Social Services, Admissions, and other departments to promote facility programs and services.
• Assist with the development and promotion of resident activities, special events, community programs, and facility initiatives.
• Coordinate appropriate media communication regarding facility programs, events, promotions, and other noteworthy activities.
• Monitor local media and community developments that may impact the facility's reputation or operations.
• Maintain confidentiality of resident, employee, and facility information and comply with applicable privacy requirements.
• Follow all facility policies and procedures regarding the release of information.
• Prepare and manage the department's marketing budget, subject to Administrator approval.
• Track marketing activities, referral relationships, outreach efforts, and results to evaluate effectiveness and identify opportunities for growth.
• Provide regular marketing and census reports to the Administrator.
• Participate in facility committees and meetings as assigned.
• Assist with emergency communications and public relations activities as directed by the Administrator.
• Perform other duties as assigned.

This position may have supervisory responsibilities and may oversee assigned marketing, outreach, or administrative…