Sr Associate - Consumer Marketing

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

This is hard, urgent, selfless work, but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Position Title:

Consumer Marketing Associate

Job Level: P2

Location:

Mexico

Supervisor:
Joseba Barriola Potts

Consumer Experience and Innovation is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly Mexico Affiliate. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech & health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding.

The associate needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns for the high specialty indications. The associate demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

We are seeking a talented and strategic-minded individual to join our team as a Consumer Marketing Associate. In this role, you will be responsible for developing and executing consumer-centric strategies to drive brand awareness, engagement, and loyalty among patients and healthcare consumers in high specialty indications. The successful candidate will play a pivotal role in shaping the company's approach to connecting with end-users, understanding their needs, and fostering meaningful relationships through full funnel strategies.

• Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment for high specialty indications.
• Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement.
• Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners. Ensure a comprehensive understanding of all consumer insights and identify the most relevant ones for the overall brand strategy.
• Take the lead in developing consumer messaging and actively collaborate with agencies
• Lead ideation and development of novel strategies to reach and support customers, such as exploring opportunities in digital health, based on the business needs.
• Develop social media partnerships with platforms, channels, digital Key Opinion Leaders (KOLs), patient, KOLs, and other collaborations as needed, to promote disease awareness and education.
• Monitor metrics and adjust campaign parameters to enhance overall impact.
• Formulate and execute the operational Patient Engagement plan in alignment with the patient engagement strategy.
• Establish and nurture networks and partnerships with relevant stakeholders.
• Assist brand teams in shaping their consumer marketing strategies, including the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.

• At least 2 years relevant marketing experience – consumer related marketing strategy and tactic development
• Experience managing a digital marketing environment (consumer journey) and key digital metrics
• Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
• Experience working with/managing creative agencies and/or other vendor partners
• Tactic measurement and analytics experience
• Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
• You have a solid understanding and knowledge of digital/multi-channel marketing, incl. experience with digital tools and (social) media platforms. Experience with digital media execution
• You have solid project management experience and skills.