Assistant Director , Communications

Status: Full Time, Exempt Salary: $46,347 - $59,700

The Milk Bank (TMB) is a nonprofit human milk bank dedicated to combatting infant mortality. TMB provides Pasteurized Donor Human Milk (PDHM) for premature and ill infants across the Midwest via Neonatal Intensive Care Units (NICUs), hospital inpatient units, and outpatient programs. The Milk Bank strives to ensure that every child has access to safe, lifesaving human milk and is committed to helping more infants celebrate their first birthday.

The Milk Bank is a fiercely mission-driven organization that strives to be unwaveringly inclusive and uncompromising champions of science and safety. Each team member understands how work culture shapes daily experiences, influencing how we collaborate, communicate, and approach challenges. Successful team members value integrity, customer service, courageous communications, and have a problem-solving orientatio, and a positive, growth-oriented mindset.

Every infant, family, and milk donor that The Milk Bank reaches has a story, and this role exists to help tell it. With a mission as urgent as ours, storytelling is not just a strategy, but a lifesaving tool. Under the supervision of the Head of Advancement, this position is a creative engine responsible for leading content creation, digital marketing, and outreach strategies in alignment with organization branding.

Critical focus is on increasing organizational visibility, specifically cultivating milk donations, financial donations, and public trust.

• Develop and maintain a content calendar aligned with fundraising campaigns, awareness moments, educational opportunities, and key milestones; monitor and assess performance to make adjustments as necessary in partnership with the Head of Advancement.
• Lead development of The Milk Bank’s organizational narrative, ensuring a consistent and compelling brand voice across all channels.
• Research, write, and produce original content including impact stories, milestones, campaign narratives, blog posts, email copy, scripts, and social media content.
• Manage and regularly maintain
  
  The Milk Bank story and asset library.
• Partner internally and externally to surface diverse, authentic stories representing the full breadth of The Milk Bank’s impact and the communities it serves.

• Own end-to-end management for The Milk Bank’s website including content, SEO optimization, and user experience.
• Manage all social medial channels including content creation, scheduling, community management, partner collaborations, and paid strategy.
• Design and deploy email marketing campaigns, donor newsletters, and automated email journeys.
• Manage and optimize Google Ads including keyword strategy, ad copy, landing page alignment, and compliance reporting.
• Oversee development and production of print materials including annual reports, event collateral, brochures, and donor communications; maintain inventory of materials deployed and ROI.
• Establish reporting or dashboard tracking reach, engagement, conversion, open rates, website traffic, audience growth, and KPIs.

• Communicate in alignment with accreditation and compliance standards.
• Manage marketing-related budget; make recommendations for allocations according to performance and ROI.
• Assist other areas of the Advancement team as needed, such as fundraising, volunteer management, community outreach, and media.

• Exceptional writing and communication skills, with a demonstrated ability to translate complex or emotional subject matter into accessible, compelling content for differing audiences.
• Strong creattive…