Nordica - Digital Marketing Manager

Job Purpose:

Located in Salt Lake City, UT, the Digital Marketing Manager leads Nordica’s digital marketing and e-commerce presence in the United States, turning Nor Am Go-To-Market strategy into strong domestic execution across the digital landscape. Reporting to the Nordica North American Business Unit Director, this role owns the campaign calendar, our e-commerce and CRM platforms, and the paid media, creative and PR partnerships that bring the Nordica brand to life for U.S. consumers.

This role is ideal for a hands-on marketing professional who wants real ownership across the full digital toolkit, from CRM and e-commerce to paid media, creative and PR, and the chance to shape how a heritage ski brand shows up for U.S. consumers. You’ll manage multiple work streams, direct agency and vendor partners, and turn strategy into campaigns and digital experiences that are unmistakably Nordica.

• Partner with the Business Unit Director, alongside the Trade & Community Manager, to shape Nor Am GTM strategy and the direction of agreed Nor Am Hero Product Categories.
• Develop integrated seasonal plans covering positioning, launch strategy, campaign architecture and ADV budget prioritization.
• Partner with the International Marketing team to maintain brand consistency and to secure and shape technical asset delivery that meets the US needs.

• Own the U.S. digital and D2C marketing strategy, working closely with the BUD and Sales Manager to align on consumer revenue growth plans and their relationship to the wholesale channel.
• Lead CRM onboarding for North America, owning the data model, segmentation and team adoption.
• Manage the U.S. site in partnership with the international web team, the trade and consumer email program, and digital analytics and reporting.
• Direct the Marketing Coordinator on the NuOrder B2B showroom (buildout, catalog management and digital assets), the marketing portal digital asset bank, and field CRM lead generation support.

• Own the creative brief and approval chain for Nor Am-originated work, including trade collateral such as catalogs and price lists, and direct Nordica’s creative agency.
• Own paid media strategy and manage the buy in partnership with our external agency and media partners.
• Serve as the U.S. lead supporting the SpA-managed social agency relationship, translating priorities into the content calendar.
• Own the master PR agency relationship (contract, budget, overall scope and escalation) and align quarterly with the Trade & Community Manager on the freeski sourcing workstream within that contract.
• Own English product copywriting, with scope direction from the International Marketing team and Product Manager.
• Own the master campaign calendar, integrating athlete, trade and community content supplied by the Trade & Community Manager.

• Own the US ADV budget and resource allocation; report to the Business Unit Director, who holds P&L ownership and budget approval.
• Monitor campaign and digital performance, ROI and market insight, and adjust plans accordingly.
• Define the measurement approach for brand, digital and trade programs.

• Collaborate with colleagues across the North American organization to keep other departments informed and share best practices.

6+ years of marketing experience, including brand and campaign ownership, in the ski, outdoor or adjacent consumer industry, with demonstrated e-commerce and digital ownership and hands‑on experience with Hub Spot or a comparable CRM platform. Hands‑on experience managing paid media campaigns across platforms such as Meta, Reddit, You Tube, Google Ads and programmatic…