Senior Director, Social Media & Content, Global Communications

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

The Senior Director, Social Media & Content is a critical leader on the Global Communications team, shaping how Lilly's news, stories, and voice come to life across our corporate social and digital channels — making them destinations our audiences seek out, and ensuring everything we publish looks and sounds unmistakably like Lilly: human, caring, and centered on the people we serve.

It's a rare opportunity to connect the world to Lilly's purpose — making life better — through storytelling that's as human as the company and teams behind it.

Reporting to the AVP, Global Communications Strategy, Innovation and Operations, this leader builds and leads a team of social media managers and strategists who turn Lilly's owned channels into a credible, must-follow voice. The role is central to building community, extending reach, and ensuring corporate storytelling is agile, social-first, and consistently connected to brand and business impact through data-driven rigor.

• Lead the corporate social and digital strategy across current and emerging platforms, ensuring alignment with overall communications and enterprise goals.
• Lead owned editorial and content strategy and manage an agile content team responsible for producing social-first and social-exclusive storytelling, including long-form content like blogs.
• Govern the editorial strategy for Lilly’s corporate digital channels (e.g., , Instagram, Facebook, X, Linked In, You Tube), establishing and enforcing publishing cadence, voice, and quality standards, in close partnership with the Senior Director, Digital Operations and Planning.
• Serve as the steward of Lilly's voice across owned channels — ensuring corporate storytelling consistently reflects the brand's human, caring, and empathetic attributes and the "voice of the patient" positioning.
• Oversee organic and paid digital advertising efforts to strategically amplify priority content and improve reach and engagement.
• Integrate with the enterprise editorial pipeline and partner with Executive Communications and other teams to bring leadership voice and spokesperson content to life across owned channels.
• Identify, test, and scale emerging platforms and content formats, proactively redeploying resources as the media landscape shifts.
• Partner across Global Communications—including Enterprise Communications, Executive Communications and the therapeutic area (TA) teams—to build social media campaigns and tactics that amplify priority narratives, support launches and achievements, and extend reach across markets.
• Build a measurement framework that connects content to resonance, sentiment, share of voice, and movement on brand-reputation attributes.
• Ensure corporate content is optimized for both traditional search and LLMs.
• Partner with the Issues/Crisis Communications team on early issue detection, rapid response and holding-statement readiness, audience targeting, and coordinated messaging across owned channels to protect and strengthen Lilly’s reputation as conversations unfold.
• Partner closely with the Marketing Social Media Center of Excellence…