Visual Designer

Role & responsibilities

A Visual Graphics Designer & GenAI Storyteller role focused on creating high-impact, conversion-driven visuals and content across digital platforms for a digital health platform. The role sits at the intersection of performance marketing, storytelling, and GenAI, responsible for creating scroll-stopping ad creatives, short and long-form video content, and AI-assisted visual storytelling systems to help translate complex metabolic health concepts into compelling visual narratives.

• Proficiency in GenAI tools (Runway, Midjourney, Pika, Haygen)
• Ability to create human-like AI-generated content that is not discernible as AI-generated
• Experience with design tools (Canva, Figma, Adobe Suite)
• Strong portfolio showcasing visual storytelling and ad creatives
• Ability to think in hooks, narratives, and conversion outcomes
• Excellent communication skills and comfort working asynchronously
• US or India timezone with mandatory overlap with USA

• Visual design and graphic design
• Ad creative design for paid channels (Meta, Google, You Tube)
• Short-form video content creation (Reels, Tik Tok, Shorts)
• Long-form video storytelling (You Tube, educational narratives)
• GenAI tools proficiency (Haygen, Runway, Pika, Midjourney)
• Motion graphics and animation
• Storytelling and narrative development
• Performance marketing thinking
• Understanding of CTR, engagement, and retention metrics
• Content iteration based on performance data
• Adobe Suite proficiency
• Figma proficiency
• Canva proficiency
• Behavioral psychology understanding
• Information hierarchy design
• Asynchronous collaboration

• Genuine interest in health, wellness, and lifestyle science
• Familiarity with healthcare or behavior-change products in US or Indian market is a strong plus
• Experience working with D2C or health/wellness brands is a nice to have
• Understanding of content performance metrics is a nice to have
• Familiarity with behavioral psychology or storytelling frameworks is a nice to have
• Ability to take feedback without ego while confidently proposing alternatives
• Understanding that visuals created will be used in healthcare context and can affect human life

• Design high-converting ad creatives for paid channels (Meta, Google, You Tube)
• Create scroll-stopping visuals within the first 3 seconds
• Create compelling thumbnails, hooks, static and motion visuals
• Produce short-form content (Reels, Tik Tok, Shorts)
• Develop long-form storytelling content (You Tube, educational narratives)
• Craft strong hooks, story arcs, and emotional connections
• Use GenAI tools to rapidly prototype video concepts, visual variations, and story-driven assets
• Understand and optimize for key metrics (CTR, engagement, retention)
• Continuously iterate creatives based on performance data
• Collaborate with growth, product, and sales & marketing teams for optimization
• Take direction from sales & marketing team briefs and brand guidelines
• Improve existing visuals and propose better alternatives

Digital health platform with consumer-facing mobile app and clinician/coach-facing patient portal

N/A

N/A

Contract role with flexible hours. Remote-friendly with US or India preferred timezone overlap with USA mandatory.