Chief Marketing Officer

Job description:

Director of Marketing / Chief Marketing Officer Benge's Hardware (entity of Kenn Mar) – Indianapolis, IN | Full-Time | Reports to CEO The Mission of This Role

Benge's Hardware is hiring a revenue-obsessed marketing leader — Director of Marketing or CMO, depending on experience — to own one number above all others:
top-line revenue growth
, driven through increased store traffic and improved return on ad spend (ROAS). This is not a brand-awareness or "creative for creative's sake" role. This is a growth and performance role for someone who thinks in dollars, conversion rates, and foot traffic — and who can build and lead a team to hit those numbers quarter over quarter. You will own the full P&L-adjacent impact of marketing: every campaign, promotion, sponsorship, and dollar of spend is expected to answer the question "did this drive revenue?"

If you get energized by tying marketing activity directly to sales lift, category revenue growth, and measurable ROI — and you want to build and lead the team that makes it happen — this is your role.

Benge's Hardware is one of Central Indiana's fastest-growing multi-location hardware and home-improvement brands, operating retail stores, mower service centers, and an expanding B2B division. Core revenue categories include:

• Paint
• Power tools
• Mowers & mower servicing
• Grilling
• Home preservation
• Commercial/B2B supply programs

Our mission: deliver convenience, expertise, quality, and exceptional customer service to every homeowner, contractor, and business partner — and grow revenue doing it.

The Director of Marketing/CMO owns company-wide marketing strategy with a hard mandate: grow revenue through store traffic and ROAS. You will build and lead a marketing team, manage agency and creative partners, run the marketing budget across stores, service shops, and B2B, and be held accountable to hard revenue and performance targets.

This is a hands-on leadership role for someone who understands the retail customer journey, can execute across digital, traditional, in-store, and event/experiential channels, and can prove ROI on every dollar spent.

• Build and own an annual marketing strategy with explicit revenue, store-traffic, and ROAS targets — presented and reported against monthly.
• Set and be accountable for KPIs including revenue lift by category, cost per acquisition, customer lifetime value, ROAS, and traffic-to-conversion rate.
• Build and manage the marketing budget across stores, service shops, and B2B as a revenue-generating investment, not a cost center — reallocating spend aggressively toward what's working.
• Report directly to ownership/executive leadership on marketing's contribution to revenue.

• Build, lead, and develop a high-performing marketing team, setting clear revenue-linked goals and holding direct reports accountable to them.
• Manage external creative, media, and digital agency partners to ensure output is tied to performance, not just deliverables.
• Establish a culture of measurement — every team member should know how their work drives traffic and revenue.

• Run targeted promotions, seasonal campaigns, and product-category pushes (Paint, Mowers, Tools, Grills) engineered to drive measurable store visits and basket growth.
• Oversee in-store signage, POP materials, and local marketing with a direct line to sales lift by location.
• Implement and continuously optimize strategies proven to drive store traffic — tracking visit-to-purchase conversion by store.

• Own SEO, paid search, paid social, email/SMS, programmatic, website, and CRM segmentation as revenue channels,…