Associate Director of Marketing - Pacers

Associate Director of Marketing - Pacers

At Pacers Sports & Entertainment (PS&E), our mission is simple: make everyone a fan. As the home of the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, and Gainbridge Fieldhouse, we create unforgettable experiences and elevate our community by bringing the pride and hustle that defines us in everything we do.

We believe our greatest impact comes from putting people first, competing with integrity, and striving to do more for our community than they could ever do for us. We Push the Pace by embracing innovation, uniting around shared goals, and hustling with humility at all levels. Whether we're creating memorable moments for fans or supporting the team behind the team, collaboration is always valued, every contribution matters, and each day is an opportunity to help our organization and community thrive.

SUMMARY

Do you love basketball, connecting with fans via compelling marketing, and supporting cross-functional teams? This job may be perfect for you! The Associate Director of Marketing for the Indiana Pacers will report directly to the Associate Vice President of Marketing and assist in driving the marketing vision and execution plan for the Indiana Pacers and Noblesville Boom. This role requires a strong marketing mind and the ability to collaborate effectively across departments to implement the marketing vision.

Extensive experience in marketing strategy and execution will be critical for success in this role. If you are ready to join the best-in-class employer in Indianapolis,

ESSENTIAL DUTIES / RESPONSIBILITIES

• Own the day-to-day execution of marketing initiatives for the Indiana Pacers, taking direction and strategy from the Associate Vice President of Marketing and driving projects from concept through final delivery, including campaign rollout, creative coordination, timeline management, and stakeholder communication.
• Lead the majority of day-to-day marketing execution for the Noblesville Boom, the Indiana Pacers' official G-League affiliate, including branding initiatives, promotional campaigns, fan engagement activities, and game-day experiences.
• Support the ideation, development, and execution of brand campaigns and player marketing.
• Work closely with the Creative Services team and external agencies to ensure brand consistency and effective messaging throughout the season.
• Communicate and collaborate with internal departments including Ticket Sales, Facilities, Corporate Partnerships, Digital/Social, Community & Public Relations, Broadcast, Basketball Operations, Player Relations, and In-Game Entertainment.
• Help establish and champion brand stories across all campaigns and materials.
• Oversee the development and execution of B2B and B2C marketing collateral and advertising creative, including TV, radio, out-of-home, print, digital, and social media advertising.
• Support the paid media strategy, ensuring proper segmentation and channel placement.
• Assist in evaluating the performance of all B2B and B2C marketing activities to maximize conversions, revenue, and return on investment, assessing against goals and benchmarks.
• Contribute to the thought leadership and flawless execution of branding throughout Gainbridge Fieldhouse.
• Collaborate with the Fan Engagement team to develop programs within Gainbridge Fieldhouse and out in the market, including but not limited to concourse entertainment and Fan Van engagements.
• Work with the Digital team to develop social media campaigns to promote the brand and increase ticket sales.
• Partner closely with Ticket Sales to develop and execute theme nights, offers, and media to drive single game sales in addition to retention and renewal campaigns for season ticket holders.
• Foster and maintain a…