Product Marketing Director, Salesforce Data

Job Category

Marketing & Communications

Job Details

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way. We are passionate about driving customer success through innovation, and our values of Trust, Customer Success, Innovation, Equality, and Sustainability guide everything we do. Join us in building the future of business with AI + Data + CRM + Trust.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are seeking a highly creative, motivated, and passionate Product Marketing Director to drive product launches, awareness, and product marketing strategy for Data 360. This role requires a strategic, hands‑on leader with demonstrable expertise across all facets of product marketing.

Salesforce Data 360 activates trusted context across your Agentic Enterprise. Natively built on the Salesforce Platform, it powers your Customer 360 apps and Agentforce, and amplifies your existing data lake or warehouse investments to deliver real‑time insights and intelligent action.

You will be responsible for defining product positioning & messaging, leading high‑impact product launches, orchestrating demo storyboarding, and supporting AR/PR strategies. You thrive on building scalable initiatives and possess a proven ability to drive cross‑functional alignment across diverse teams. Success in this role demands strong presentation skills, executive presence, and the ability to navigate ambiguity with confidence in a fast‑paced, evolving market.

• Lead End‑to‑End Product Launches
  :
  Own and drive major product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs. This includes actively supporting public relations efforts and contributing to press release content for key announcements.

• Develop Clear Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging.

• Be a Subject Matter Expert: for Data 360, continuously monitoring industry trends, competitive landscapes, customer needs, and incorporate new technologies into our events, keynotes, product launches, and demos. Additionally, you'll support analyst relations to ensure key product narratives are effectively communicated to industry analysts.

• Oversee Content Strategy & Delivery
  :
  Drive the creation and delivery of high‑impact content, including messaging & positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.

• Shape Product Strategy: Partner closely with Data 360 Product Management to influence and shape innovative product investments that directly address customer needs and market opportunities.

• Confidently deliver compelling presentations to internal and external audiences…