Senior Marketing Specialist

POSITION TITLE:

Senior Marketing Specialist

Marketing

AVP of Marketing Operations

N/A

Full-Time/Exempt

10

Indiana Based;
Hybrid

The Senior Marketing Specialist is expected to embody our vision of inspiring financial wellness and delivering high-quality service to both internal and external members. This leader champions and promotes our core values to Care, Listen, Learn, Solve, and Act, while modeling our leadership commitment to being an intentional, aligned, and accountable team. Through this approach, the Senior Marketing Specialist ensures clarity of purpose, alignment across teams, and accountability for results that support sustainable organizational growth and member engagement.

The Senior Marketing Specialist is a senior marketing professional responsible for translating marketing strategy into measurable results through creative execution, technology, digital marketing, and cross-functional collaboration. The role will focus on driving growth, community engagement, optimizing marketing investments, strengthening brand relevance, and ensuring marketing efforts support long-term strategic goals.

• Serve as a senior resource within the Marketing team, sharing knowledge, providing guidance and support to team members, and helping ensure consistency and quality across marketing initiatives.
• Develop marketing and communications strategies that strengthen brand awareness, member engagement, and market positioning.
• Coordinate the development and execution of integrated marketing initiatives across internal teams and external creative, digital, media and technology partners, ensuring campaigns are delivered on time, on brand, within budget and aligned with established marketing strategies and objectives.
• Define and steward the credit union’s brand identity across all channels and touchpoints.
• Write and develop strong content and copy across marketing channels, and plan and execute member and community events that support brand visibility and engagement.
• Manage internal and external communications, ensuring consistent, transparent messaging that strengthens employee engagement and brand reputation.
• Collaborate closely with team members, vendors, and business partners in a creative, team-oriented environment to bring marketing and branding initiatives to life.
• Drive member acquisition, cross-promotion, and retention strategies across consumer and business segments through targeted campaigns using segmentation, lifecycle marketing, and personalization strategies.
• Manage digital marketing initiatives, including SEO, GEO, SEM, paid search, content strategy, marketing automation, analytics, and conversion optimization to drive brand awareness, lead generation, member growth, and measurable return on investment.
• Track marketing campaign performance and use insights to refine strategies, improve ROI, and support member growth.
• Provide marketing performance reporting and insights to leadership to support strategic decision-making.
• Lead the credit union’s social media efforts, including developing and managing content, maintaining the social media calendar, monitoring trends and audience activity, tracking key performance metrics such as engagement, reach, impressions, and follower growth, and using data and insights to recommend strategies that increase engagement, grow the credit union’s social media presence, and strengthen brand awareness.
• Ensure compliance with all safety, security and compliance programs including but not limited to BSA, AML, OFAC, security, and safety, exercising awareness regarding suspicious activity, money laundering or fraudulent behavior.
• Perform…