Social Media Marketer

The Social Media Marketer supports the development, execution, and ongoing management of social media and digital marketing initiatives for RJL Solutions and its clients. This entry-level position is responsible for helping organizations effectively tell their stories, engage target audiences, grow their digital presence, and achieve measurable marketing objectives through thoughtful and creative content.

The Social Media Marketer works as part of RJL Solutions’ multidisciplinary Marketing Department and collaborates with team members specializing in web and graphic design, document design, social media content, digital advertising, and related marketing services.

This position supports both organic and paid digital marketing efforts, including content creation and scheduling, social media management, Meta advertising, Google advertising, campaign execution, audience engagement, analytics, and performance reporting.

The Social Media Marketer must be creative, organized, digitally savvy, detail-oriented, and comfortable managing multiple accounts and priorities. This individual should have a strong interest in understanding each client’s organization, brand, audiences, and goals and translating that understanding into engaging and effective digital content.

The Social Media Marketer reports to the Director of Marketing and works collaboratively with members of the Marketing Department and other RJL Solutions service areas.

• Support the development and execution of social media strategies for RJL Solutions and assigned clients.
• Create engaging, audience-appropriate social media content that aligns with established brand standards, marketing strategies, and organizational goals.
• Develop social media copy, captions, content concepts, calls to action, and other digital messaging.
• Build and maintain social media content calendars in coordination with client and internal priorities.
• Schedule and publish content across appropriate social media platforms.
• Maintain consistent brand voice, messaging, visual identity, and quality across social media channels.
• Monitor social media accounts for comments, messages, mentions, engagement opportunities, and emerging issues.
• Assist with community management and audience engagement in accordance with client expectations and established guidelines.
• Stay informed about social media trends, platform changes, content formats, and emerging opportunities.
• Identify creative ways to improve engagement, reach, visibility, and audience connection.

• Assist with the development, execution, monitoring, and optimization of paid digital advertising campaigns.
• Create and manage advertising campaigns through Meta platforms, including Facebook and Instagram.
• Support Google advertising campaigns, including campaign setup, audience targeting, budget monitoring, performance tracking, and optimization.
• Coordinate advertising creative, copy, landing pages, audiences, and campaign objectives with other members of the Marketing Department.
• Monitor campaign budgets and performance to ensure advertising dollars are used effectively.
• Make recommendations for adjustments based on campaign performance and established goals.
• Assist with testing audiences, creative approaches, messaging, and other campaign variables to improve results.
• Maintain accurate records of advertising campaigns, budgets, approvals, and performance.

• Support the planning and execution of integrated marketing campaigns for RJL Solutions and its clients.
• Translate approved marketing strategies and campaign objectives into organized content and implementation plans.
• Coordinate social media and digital advertising activities with broader…