Social Media Manager

Swim Outlet is the largest online specialty retailer for swimming and water sports in the US, and part of Spiraledge, whose brands include Everyday Yoga, , Practyce and Tend. We are a small marketing team running more than ten million dollars a year of paid media in house across about ten channels, and we move fast.

You own Swim Outlet's organic social presence end to end, and you own the production of our social and paid social creative. Publishing and scheduling are part of it, and so is repurposing what we already have. We are looking for a maker: someone who shoots and edits video, produces UGC, cuts motion graphics and builds statics, and who can make content that is authentically of the swim world and content that actually sells product.

Knowing the difference between those two things is most of the job.

• Make the work. You are our primary producer of social and paid social creative across short-form video, UGC, motion graphics and statics.
• Shoot and edit on demand and on location, including on a pool deck and at meets, around launches and campaign moments.
• Produce a consistent pipeline of testable creative for Meta and our other paid social channels, agreeing weekly with the CMO on what to make next.
• Direct and produce UGC through our ambassador roster and creator network.
• Publish and schedule across our channels. This is a hands-on role and posting is part of it.
• Repurpose what we already have into new formats and placements: cutting longer footage into shorts, reworking UGC into paid ads, adapting statics across surfaces.
• Use our internal designers, the digital media team and external freelancers to extend your capacity. They support the output, you own it.
• Use AI tools wherever they genuinely speed things up: ideation, scripting, editing, and image or video generation.

• Own Swim Outlet's and our private label Sporti's organic social presence end to end across prioritized channels:
  Facebook, Instagram, Tik Tok, You Tube Shorts.
• Run a full audit of our branded social channels in your first 60 days and recommend what to prioritize, maintain or sunset.
• Operate those channels to a high standard: planning, production, publishing, community management and performance tracking.
• Manage Tolstoy shoppable video for on-site and retention relevance.

• Lead creative ideation and testing for paid social: hooks, angles, copy, formats.
• Meet weekly with the CMO to review paid creative performance and agree what to produce more of.
• Own creative-side performance analysis: CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate and outbound CTR.
• Turn that analysis into clear calls on which angles and formats to double down on.

• Run the ambassador program as a measurable channel, including UGC and influencer sourcing within it.
• Recruit, brief, track output and evaluate ROI per ambassador, and refine the roster toward the highest-value partners.
• Manage community engagement across DMs, comments and tagged content.
• Escalate anything sensitive on PR, CX or legal with good judgement about what needs to come to the CMO.

• Keep a clear feed of prioritization inputs from the buying and planning teams so social reflects business priorities.
• Surface priority products, launches and promotional moments through our existing marketing meetings.

• Present weekly on organic performance: followers, reach, engagement rate and content-level standouts.
• Identify what is working organically and apply it to paid where relevant.

• Stay current on platform changes across Tik Tok, Reels, Threads, You Tube Shorts and whatever comes next. Be on top of trends of styles of content. Must be very open-minded, creative and look at trends outside of the immediate swimming world, to identify opportunities across broader DTC industries.
• Monitor competitors and category trends in swim and adjacent DTC.
• Be our in-house voice on what is working on social right now.

• Steward Swim Outlet's voice and tone across organic, paid social and community.
• Maintain a lightweight voice reference so consistency holds as output scales.

• A competitive swimming background. You know the sport from the inside, you have current access to a pool deck, coaches and swimmers, and our audience can tell immediately when content is made by someone who does not.
• You make the work…