Director - Financial Services Marketing

Are you looking for a role that motivates and challenges you? Are you ready for an opportunity for growth? Do you want to work on teams where people roll up their sleeves to take on tough problems together, and regularly blow the doors off our clients with their outstanding teamwork? If you answered yes to those questions, 3

Cloud might just be for you!

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Cloud, we hire people who aren’t afraid to experiment or fail. We hire people who are willing to give direct and candid feedback to their managers, leaders, and team members. We hire people who jump at those opportunities because they care about our collective growth and success. We hire people who challenge and hold each other accountable for living 3

Cloud’s core values because they know that it will result in amazing experiences and solutions for our clients and each other.

Director – Financial Services Marketing
This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a financial services market focusing on insurance and banking. In this role you will work closely with Delivery and Alliances teams to create the financial services Azure GTM marketing strategy and coordination of execution with various resources within the organization.

Responsibilities

You’ll plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3

Cloud brand, and drive demand. You will have a keen understanding of each solution portfolio, buying offices/ buyer journeys, as well as flagship clients. Leverage this knowledge to identify new market opportunities (white space, cross sells, etc.) and work with broader marketing team to drive growth.

• Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, and competitive positioning) to equip sales teams to close deals, support successful solution launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
• Deep Solution Expertise: foster a meaningful relationship with delivery leadership, maintain a deep understanding of our current services and solution offerings and plans, lead the creation, design, and enablement of our demos, and ensure that all PMM work is guided with intimate knowledge of our solutions.
• Marketplace: publish all solution offerings on channel marketplace such as Azure marketplace and Databricks brick builder.
• Act as liaison with demand teams to ensure campaigns are running successfully and generating top of funnel volume for the healthcare sales team.
• Equip our sales team with enablement content such as solution playbooks with the aim of increasing win rate and decreasing sales cycle length.
• Align materials to Microsoft solution plays to enable Microsoft sellers.
• Leverage company thought leadership content, adding Microsoft lens to bring back to the Microsoft channel to position 3
  
  Cloud the top partner for Azure healthcare focus.
• Develop client success stories and client win wires for Microsoft.

Requirement

• 12+ years B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning
• Have basic understanding of financial services (sub-verticals of banking, insurance, industry imperatives, personas, pain points, etc.)
• Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, healthcare SaaS
• Experience developing positioning and messaging for offering packages that serve multiple usecases, verticals, and enterprise markets
• Ability to master a sophisticated offering with multiple dimensions (including platform, services, and partnerships) and simplify into easily digestible yet uniquely…