Demand Generation Manager

About Canals

Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI.

Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows.

We’re a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers.

As an early member of the Marketing team, you’ll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We’ve only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.

This role is critical in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments. The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you.

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs

• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives

• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience

• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail

• Set up nurture programs for every stage of the funnel to create and accelerate pipeline

• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up

• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale

• Build and maintain campaign landing pages

• Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers

• Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team

• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables

• Manage agencies and outside resources to achieve goals

• 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS

• Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting

• Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.

• Analytical, test-and-learn mindset with a bias for action

• Superb writing and communication skills

• Self-motivated and proactive - someone who gets things done without hand-holding

• Proven ability to work collaboratively in a fast-paced, dynamic environment

We’re building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses.

We’ve found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company.

We believe great people build great companies. That’s why we invest heavily in hiring, development, and creating an environment where…