Social Media Intern IMS, Season

POSITION TITLE:
Social Media Intern, IMS

REPORTS TO:
IMS Director of Digital Marketing

LOCATION:
Indianapolis, IN

FLSA STATUS:
Non-Exempt

EMPLOYMENT TYPE:
Intern

Duration:
February 2027 - September 2027

At Penske Entertainment
, we don’t just host world‑class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:

• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.

As a Social Media Intern, you’ll support the IMS social team in daily management of @IMS and @Indy
500

Snake Pit channels under the guidance of the Director of Digital Marketing and Social Media Specialist. You'll help bring the social strategy to life through content creation, community engagement, and fan growth initiatives. Working closely with the Penske Entertainment team, you’ll gain hands‑on experience in a fast‑paced, evolving digital landscape.

In this role, you’ll be an important part of delivering top‑tier experiences to fans, partners, and teams across the motorsports world. You’ll take ownership of key responsibilities, collaborate across departments, and bring energy and innovation to a fast‑paced environment.

• Assist Social Media lead in day-to-day social publishing, content tracking, and implementation of overarching social strategy
• Assist with all IMS race weekend coverage during the 2027 season, including coverage of INDYCAR, NASCAR and IMSA sports cars.
• Co‑lead content strategy and creation for Coors Light Snake Pit social media channels.
• Continually identify trends and opportunities for community engagement across all social platforms through conversation monitoring
• Create social content, including photography, graphics and short‑form video and writing social copy for assigned posts
• Stay current on latest industry trends and best practices, including emerging platforms
• Enthusiasm for and commitment to the company and the Vision, Mission and Values

We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.

• Experience in social, digital, marketing or content roles
• Understanding of major social platforms (Facebook, X, Instagram, You Tube, Tik Tok, etc.)
• Experience in Adobe Creative Suite is preferred
• Experience in social listening and analytics tools is preferred (Blinkfire, etc.)
• The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player
• The chosen individual must maintain high levels of integrity and confidentiality.
• Ability to work in high‑paced environment and on short deadlines
• Effective communication skills
• Cultural competence and the ability to thrive in a diverse environment
• Alignment with Penske Entertainment’s core values and standards

• Currently pursuing an undergraduate or graduate degree (Marketing, Communications, Digital Media, Public Relations, Sports Management, Sports Media preferred)

• This role does…