Marketing Analyst, Global Marketing

It's fun to work in a company where people truly believe in what they are doing!

Neogen is looking for a Marketing Analyst who connects market intelligence to campaign performance. This is not a pure research role, and it is not a pure reporting role. It is the connective tissue between market insight and pipeline impact.

You will own the analytics that power our global demand generation programs, from ABM performance tracking and pipeline attribution to competitive intelligence and market sizing. You will turn multi-source data into clear decisions for marketing leadership, regional teams, and executive stakeholders, and you will automate the work behind those decisions so the intelligence is repeatable rather than manual.

The right person has worked at the intersection of CRM data, marketing automation, BI dashboards, and strategic analysis, and knows how to get from a raw Salesforce export to an executive-ready insight.

Neogen is seeking an experienced Marketing Analyst, Global Marketing to serve as a senior analytical partner connecting market intelligence, marketing performance, and business outcomes across our global organization.

This role will lead complex marketing analytics and market intelligence initiatives that support global demand generation, commercial strategy, and investment decisions. The Marketing Analyst will provide expertise across campaign performance, pipeline attribution, account-based marketing (ABM), competitive intelligence, market sizing, segmentation, and marketing data strategy.

Operating with a high degree of independence, this role will transform complex, multi-source data into actionable insights for senior marketing and commercial leaders. The Marketing Analyst will also identify opportunities to automate reporting, strengthen data quality, and establish scalable analytical approaches that can be used consistently across regions and business teams.

In this role, you will make an impact by:

• Lead end-to-end performance analytics for global demand generation programs, including ABM, paid media, email, eCommerce, and events
• Develop analytical frameworks that connect marketing activity to pipeline, revenue, customer engagement, and broader business outcomes
• Build and maintain advanced dashboards and reporting solutions in Power BI and Salesforce to provide visibility into pipeline contribution, campaign ROI, channel effectiveness, and marketing performance
• Monitor and analyze full-funnel performance, including MQL-to-SQL conversion, pipeline velocity, cost per lead, customer engagement, and revenue attribution
• Analyze complex campaign and audience data across Salesforce, Demandbase, Eloqua, Google Ads, Linked In Campaign Manager, Microsoft Advertising, and other marketing platforms
• Lead the automation of recurring reporting processes, including monthly reporting, quarterly business reviews, executive reporting, and other recurring analytics
• Establish scalable reporting approaches that improve accuracy, consistency, efficiency, and accessibility across global marketing teams
• Monitor and analyze global market trends, industry dynamics, customer behavior, and regulatory developments relevant to Neogen's markets
• Conduct competitive intelligence related to product launches, pricing activity, partnerships, positioning, and go-to-market strategies
• Translate competitive and market intelligence into concise, actionable insights for marketing and commercial leadership
• Lead and support market sizing and opportunity analysis, including TAM, SAM, SOM, segmentation, and market share modeling
• Integrate voice-of-customer data, field insights, third-party research, and internal data to…