CRM Growth Strategist

CRM Growth Strategist

Department: E-Commerce

Employment Type: Full Time

Location: Remote - US

About Rho Nutrition

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high‑quality formulations. Our products feature clinically proven ingredients using next‑generation bio‑delivery technologies to enhance cellular‑level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy‑driven solutions.

Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards.

Role Overview

We are looking for a CRM Growth Strategist to make that program work considerably harder.

This is a hands‑on role. You will write the majority of our campaign copy, with support from the lifecycle team, and you will own the thinking behind it: how far each campaign leans toward direct response or brand, the testing program that proves what actually converts, and the recommendations that shape the next campaign and the flows behind it. Design sits with our design team.

The words, and the results they produce, are yours.

You will be the strategic partner to our Senior Lifecycle Marketing Manager, who owns the calendar and execution, and you will work closely with our email agency, our design team, and our paid media team. This is not a role for someone who directs from a distance. Knowing what actually works in this channel means being in the work — writing it, testing it, and reading the results yourself.

This is also a build. We have a program that sends and a great deal of data that has not yet been asked the right questions. You will own the answers, and the standard that comes out of them.

• Campaign copy — you write the majority of it, with support from the lifecycle team
• The creative strategy behind campaign email and SMS: format, structure, and the balance between direct response and brand
• The testing roadmap across campaigns and flows, from hypothesis through to a clear read
• Creative performance measurement and the recurring reporting that comes out of it
• The insight loop — turning test results into standards, and standards into the next campaign
• Inbox rendering and deliverability as they relate to creative and format decisions
• The connection between paid, site, and inbox — making sure what we learn in one shows up in the others
• The KPIs that define the program: revenue per recipient, click‑through rate, placed‑order rate, and engagement

You own whether the creative works, and whether we can prove it.

• Work with leadership to set the guidelines for how direct‑response and brand‑led campaigns are balanced, grounded in concrete insight rather than preference.
• Recommend the format and the direct‑response‑to‑brand balance for each campaign on the calendar.
• Carry what campaigns teach us into the automated flows, so the lifecycle program improves alongside the calendar.
• Partner with the Senior Lifecycle Marketing Manager on audience and segmentation strategy, so the right message reaches the right customer.

• Write the majority of campaign copy, and set the standard for how a Rho email reads in both direct‑response and brand‑led registers.
• Work with the lifecycle team on copy support, review, and volume, so the calendar is always covered without the quality slipping.
• Brief and direct the design team on the assets a campaign or a test…