Director of Marketing

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** Director of Marketing
**** Reports to**:
Senior Director of Brand, Marketing & Communications
** Direct reports:
** Promotions Coordinator, Digital Marketing Coordinator
** Location**:
Indianapolis, IN
** Status**:
Full-time, Exempt
** Position Summary
** The Director of Marketing leads integrated campaigns that turn interest in the Indianapolis Indians into ticket purchases and repeat visits. This hands-on role plans and delivers audience-focused marketing across email, text, web, paid media, and other channels; manages the campaign calendar and agency relationships; and uses customer and sales data to improve results. Working within the team’s brand strategy, the director connects season-long messaging, game promotions, and individual game needs to clear audience and revenue objectives.
** Major Responsibilities
*** Build and maintain an integrated marketing plan and campaign calendar tied to single-game ticket sales, advance purchases, first-time buyers, repeat visits, fan engagement, and brand goals. Prioritize games and audiences based on sales pace and opportunity.
* Plan, build, launch, test, and improve email and SMS campaigns. Use purchase history, expressed interests, and engagement data to develop relevant audience segments, post-purchase journeys, repeat-visit efforts, and lapsed-buyer campaigns. Manage exclusions and communication preferences.
* Own campaign briefs, audience strategy, key messages, copy, channel plans, website campaign content, asset requirements, timelines, and launch quality. Coordinate with creative and social teams on execution and brand consistency.
* Collaborate with sponsorship, ticketing, and community relations teams to develop integrated marketing campaigns that support revenue growth and fan experience
* Guide paid media and agency work: set objectives and briefs, review targeting and creative, monitor spending and results, and recommend changes in budget or tactics within established approval limits.
* Analyze ticket sales, customer behavior, campaign response, website activity, and media results. Establish useful baselines; distinguish orders, tickets, buyers, revenue, and attendance; and share timely recommendations with leadership.
* Develop promotional strategies, theme nights, and fan engagement activations to enhance the game-day experience.
* Monitor fan insights, market trends, and campaign performance to drive data-informed marketing decisions.
* Manage the marketing budget and campaign workflow, including internal approvals, external partners, production lead times, and on-time delivery.
** Skills and Qualifications
*** Bachelor’s degree in marketing, communications, business, or a related field
* 6+ years of progressively responsible marketing experience, including independent ownership of consumer-facing campaigns, budgets, and measurable outcomes.
* Hands-on experience with CRM and email marketing, including audience segmentation, campaign production, testing, and reporting.

Experience with SMS and customer retention is valuable.
* Ability to interpret sales and campaign data in spreadsheets, identify meaningful trends, and turn findings into practical decisions. Familiarity with website analytics and paid-media reporting.
* Strong leadership skills with experience managing teams and collaborating across departments.
* Strong writing and creative-brief skills, sound brand judgment, and the ability to tailor a message to different audiences without losing a consistent voice.
* Experience directing agencies or external partners and leading work across teams without relying on direct-report authority. Strong planning and follow-through during a busy season.
* Ability to manage multiple projects in a fast-paced, deadline-driven environment
* Strong…