Sr. Manager or Director, Growth Marketing

We’re looking for a Sr. Manager or Director, Growth Marketing to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes.

You'll lead paid media execution and website optimization while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up.

Final title and level (Sr. Manager vs. Director) will be determined based on the candidate's experience, scope of past ownership, and demonstrated impact — see leveling guidance below.

• Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how weacquire, convert, andretaincustomers across a brand being built in real time
• Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
• Drive conversion rate optimization across the full funnel, from ad click to purchase
• Build andmaintainreporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
• Lead thesiteexperimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
• Develop growth marketing plans that ladder up to revenueobjectivesand broader organizational goals
• Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions

• Minimum5+ years of experience in performance marketing, digital media, or growth
• Deep hands-onexpertiseacrosson
  
  Paid Searchand Paid Social
• Fluency in performance marketing fundamentals —LTV:
  
  CACefficiency, attribution — and the ability to apply them in day-to-day execution
• Comfort with ambiguity, whether that'sshifting business objectives, new product launches, or evolving KPIs
• Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
• Experience with CRO, landing page and funnel optimization
• Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
• Self-directed and highly organized, witha track recordofoperatingeffectively in fast-paced, remote environments

Removed in refinement process

Both levels perform the same core responsibilities above. The distinction comes down to depth of experience, scope of prior ownership, and readiness to operate with full autonomy in an ambiguous, early-stage environment.

• Minimum of 5–7 years of performance marketing/growth experience, with hands-on ownership of mid-size paid media budgets
• Executes growth strategy effectively but typically with some guidance in highly ambiguous or 0-1 situations
• Partners well cross-functionally with peers in marketing and product

• 7+ years of performance marketing/growth experience, including end-to-end ownership of larger, multi-channel budgets
• Has independently built a growth strategy or function from scratch (0-1 experience) with minimal guidance
• Track record influencing senior stakeholders/leadership on strategy and budget decisions, and may have informally mentored or set direction for other growth hires

At Health-E Commerce, our goal is to provide an offer that supports growth potential…