Social Media Specialist

We're hiring for a part-time Social Media Specialist at Boys Who Write!

This remote, part-time role is a great opportunity for someone with experience in social media strategy and content creation, an interest in engaging boys and young men through positive masculinity content, and a willingness to continually learn, test, and iterate.

Posted by
:
Shaila Kapoor, Founder and Executive Director

Boys Who Write builds essential communication and literacy skills in boys, supports their emotional well-being, and helps them thrive as confident, empathetic leaders. We envision a future where boys feel confident expressing themselves, are deeply connected to their communities, and see reading and writing as powerful tools for creativity and connection. We believe that supporting boys means creating space for them to develop the communication skills, emotional resilience, empathy, and self-awareness they need to thrive.

As Boys Who Write's Social Media Specialist, you will lead our organic social media presence across Instagram, Tik Tok, and You Tube, creating content that engages boys and young men while promoting positive masculinity. This role is responsible for developing and executing social media strategy, creating relatable and culturally relevant content, and using audience insights and performance data to continuously improve our approach.

5-10 hours per week
Start Date
:
October

• Develop and manage social media strategy across Instagram, Tik Tok, and You Tube with a focus on growing reach, engagement, and awareness of Boys Who Write.
• Create and publish engaging organic content that reflects Boys Who Write's mission, promotes positive masculinity, and resonates with boys and young men.
• Create compelling digital content around the Boys Who Write curriculum, exploring platforms such as You Tube and Twitch to build an online presence where boys can interact with, learn from, and engage with the program beyond traditional sessions.
• Develop content from a range of formats, including short-form video, graphics, carousels, interviews, trends, educational content, and behind-the-scenes storytelling.
• Use audience insights and research to develop messaging and content that feels relatable, relevant, and authentic to boys and young men.
• Monitor social media trends and identify opportunities to experiment with new formats, topics, sounds, and creative approaches.
• Track and analyze social media metrics, regularly evaluating reach, engagement, views, and other key performance indicators to understand what content is resonating.
• Test, learn, and iterate. Trial and error is encouraged; the Social Media Specialist should be comfortable trying new ideas, learning from performance, and adjusting the strategy accordingly.
• Stay up to date on platform trends and best practices across Instagram and Tik Tok.
• Collaborate with the Boys Who Write team to identify stories, program moments, student experiences, and organizational updates that can be translated into compelling social content.

• Prior experience managing social media accounts, particularly Instagram, Tik Tok, and You Tube.
• Experience creating organic social media content, including short-form video.
• Strong understanding of social media trends, platform best practices, and what makes content engaging.
• Experience or demonstrated interest in positive masculinity, boys and young men, mentorship, youth development, literacy, education, or related topics.
• An ability to create messaging that feels authentic, relatable, and engaging to boys and young men.
• Comfortable using social media analytics and metrics to evaluate content performance and inform future strategy.
• Creative, curious, and willing to experiment with new ideas, formats, and approaches.
• Strong communication skills and the ability to work independently while collaborating with a small team.

This is a remote, part-time position for someone who is creative, curious, self-directed, and excited to use social media to engage boys and young men around positive masculinity, identity, creativity, and personal growth.

Compensation
: $20/hour