Social Media Strategy Lead; Films

We are seeking aFreelance Social Media Strategy Lead (Films) to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, Tik Tok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.

• Develop an audience growth strategy across Instagram, Tik Tok, and other social platforms.

• Advise on content pillars, themes, and positioning for a distinctive social brand.

• Recommend Reels and short-form video strategies, including content cadence and formats.

• Build and manage community engagement initiatives and creator/fan partnerships.

• Provide high-level paid media recommendations (Meta Ads, Tik Tok, You Tube) aligned with brand growth.

• Define target audiences and advise on segmentation and growth opportunities.

• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

• Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.

• Expertise with Instagram, Tik Tok, Meta (Facebook), and short-form video content.

• Strong understanding of community building and creator engagement.

• Ability to operate independently as a freelance consultant while providing strategic guidance.

• US-based or strong knowledge of the US film and entertainment audience preferred.