Director of Performance Marketing

Remote — U.S. | 1099

We’re partnering with an established, highly profitable business looking for an exceptional performance marketer to take ownership of a multimillion-dollar digital acquisition engine.

This is a unique performance marketing challenge. The company operates in a highly competitive, high-value market with a very limited addressable audience. Clicks are expensive, every qualified conversion matters, and growth isn’t about simply spending more — it’s about continually finding smarter ways to outperform the competition.

• End-to-end paid acquisition strategy and execution across a $3M–$4M annual media budget
• Google Ads, which currently represents approximately 85% of paid media spend
• Expansion and optimization of Meta/paid social
• Landing pages, CRO, analytics, attribution and conversion optimization
• Testing and experimentation across the acquisition funnel
• Identifying new strategies and opportunities to generate more qualified conversions at an efficient cost
• Longer term, the opportunity to build and lead a performance marketing team

• Deep, current, hands‑on Google Ads expertise — this is not an agency‑management or high‑level oversight role
• A track record of succeeding in expensive, highly competitive paid acquisition or lead‑generation environments
• Strong understanding of CRO, analytics, attribution and experimentation
• Experience personally managing meaningful paid media budgets
• Ability to develop new ideas and approaches rather than simply execute an existing playbook
• A highly analytical mindset and an obsessive approach to understanding where every marketing dollar is going
• Someone hungry, entrepreneurial, technically sharp and highly motivated by measurable results

Experience in legal, healthcare, insurance, financial services or another regulated industry is helpful, but not required.

You’ll report directly to the founder and have significant autonomy to make decisions, test ideas quickly and directly influence business results. This is a lean environment without layers of approvals or bureaucracy.

This is a 1099 independent contractor position and does not include traditional employee benefits. However, this is an ongoing, long-term role with no predetermined end date — not a temporary or fixed‑term contract.

The role is remote within the United States, with approximately quarterly in‑person planning meetings.