Sr Product Marketing Manager; Gracenote Division

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

This opportunity is for Nielsen’s Gracenote division - the premier entertainment metadata company in the world, powering the search, discovery, and navigation systems for the globe's biggest tech, automotive, and media giants.

As entertainment becomes more fragmented and AI reshapes the way people discover and engage with content, trusted data and technology are powering the future and are the foundation for better experiences. In partnership with our clients and by fully embracing AI, we are reinventing the business, products and teams to capture a once-in-a-lifetime opportunity which will significantly impact the media and entertainment ecosystem as a whole.

Gracenote’s identifiers and normalized metadata have powered content identification, search, and discovery across the media ecosystem for decades. We are now extending that structured foundation from the title level down to the scene, chapter, and clip level, using multimodal AI to derive rich, queryable understanding directly from video.

We are looking for a Senior Product Marketing Manager to support this team and own go-to-market for the portfolio end to end: the portfolio narrative, the segment-level positioning, the launches, the enablement, and the market intelligence that shapes how we go to market. This is a build-it role, not a maintain-it role. You will help shape a market while it is still forming, and most of what exists twelve months from now will be work you created.

• Category definition. Author the market narrative for scene-level video intelligence: the problem, why now, why a shared platform beats point solutions, and why Gracenote is uniquely positioned to provide it.
• Segment-level value propositions. Translate one platform story into distinct, credible propositions for platform and distribution buyers, content owners, and the advertising ecosystem, each with its own economics, buying committee, and proof points.
• Messaging architecture. Build and maintain the messaging house, proof-point library, and terminology standards, and hold the organization to consistent language across product, sales, partnerships, and corporate marketing.

• Competitive program. Maintain a living view of AI video-understanding vendors, platform-native capabilities, and adjacent metadata and ad-tech players. Frame the platform-versus-toolkit distinction in terms buyers actually feel: time to value, integration cost, and cost of ownership at full catalog scale.
• Voice of the customer. Run a structured discovery cadence with prospects, design partners, and internal commercial teams. Convert conversations into documented segment insight rather than anecdote.
• Market requirements. Feed evidence-based requirements and prioritization input to product, and co-author market requirements documents that connect capability to demand.

• Launch ownership. Own launch strategy and execution across the portfolio: tiering, readiness criteria, cross-functional plans, internal and external timing, and post-launch…