Talent Brand and Partnership Lead

Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and commercial impact of Tonal’s on-air talent across platforms. This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships—always in service of Tonal’s business goals and member experience.

This person will be Tonal’s day-to-day lead with our external talent agency and a close partner to Brand Partnerships, Marketing, PR, Performance, and Content. They will help evaluate opportunities, guide coaches through brand and career decisions, and manage the fitness talent workstream from early concept through delivery. This role also partners with the Director, Performance & Talent to ensure readiness, professionalism, development, and consistent execution across the full talent roster.

• Measurable growth in coach audience engagement, brand equity, and high‑quality commercial opportunities.

• A productive, accountable talent‑agency partnership that generates proactive opportunities aligned with each coach’s positioning and Tonal’s priorities.

• Authentic, well‑executed brand partnerships, appearances, and social activations that deliver clear value for Tonal, its on‑air talent, and partners.

• Strong fitness talent trust, preparedness, professionalism, and compliance across the roster.

• Seamless cross‑functional execution across teams:
  Including Talent, Brand Partnerships, and Marketing, Performance, Content Operations, and Legal.

• Scalable processes and clear decision‑making that improve the talent lifecycle and make opportunities easier to evaluate and execute.

• Serve as Tonal’s primary day‑to‑day lead for the external talent agency through the end of its current contract term, establishing a clear operating cadence, priorities, briefs, feedback loops, approvals, performance reporting, and accountability to contracted deliverables.

• Ensure agency partners have a deep understanding of each coach’s positioning, audience, goals, availability, and relevant Tonal priorities so they can represent the roster effectively and proactively.

• Review the agency opportunity pipeline with talent and internal stakeholders; identify gaps, conflicts, or risks; and hold partners accountable to agreed deliverables and outcomes.

• Create clear coordination across the agency, coaches, and internal teams so communication is timely, ownership is understood, and decisions are made at the right level.

• Ahead of the July renewal decision, provide a data‑informed assessment of the agency partnership, including performance against contracted expectations, demonstrated value and ROI, gaps or risks, and a clear recommendation on renewal, renegotiation, or an alternative path forward.

• Serve as a strategic brand advisor to Tonal on‑air talent, building trusted relationships and providing guidance on individual positioning, audience growth, external visibility, commercial opportunities, and alignment with Tonal’s broader talent strategy.

• Develop, maintain, and execute individual coach brand strategies and growth roadmaps grounded in each coach’s audience, strengths, aspirations, and role within Tonal’s broader talent portfolio; translate those strategies into actionable marketing plans across relevant channels and opportunities.

• In coordination with the Director, Performance & Talent, translate member insights, engagement signals, and performance data into actionable development plans for on‑air presence, community engagement, and brand growth.

• Serve as a trusted advisor to fitness talent on…