Senior Paid Social Manager

Location: Remote - Colombia
Work Arrangement: Fully Remote
Employment Type: Full-Time Contractor
Industry: Marketing & Advertising / E-commerce
Compensation: $2,000-$5,000 USD/month
Experience: 4+ Years in Paid Social / Performance Marketing
English Proficiency:
Strong Professional English Required

Our client is a performance-focused digital marketing company specializing in paid social advertising and e-commerce growth
.

The team manages significant advertising budgets across multiple consumer brands and takes a highly analytical approach to account structure, testing, attribution, audience strategy, and incremental growth.

The company works closely with founders and business owners, using performance data to make informed decisions about acquisition strategy, budget allocation, and channel expansion.

We are looking for a highly experienced Senior Paid Social Manager to own paid social strategy and hands-on campaign execution across Meta, Tik Tok, App Lovin, and Pinterest
.

You’ll manage e-commerce advertising accounts ranging from approximately $50K to $700K+ in monthly spend
, taking ownership of account structure, testing strategy, audience architecture, attribution, performance analysis, and optimization.

This is a highly hands-on role. You won’t simply review dashboards or manage external execution. You’ll work directly inside advertising platforms, determine what should be tested, analyze the results, and translate performance data into clear recommendations.

This role is exclusively focused on paid social. Paid search and creative production are managed separately.

• Manage substantial e-commerce advertising budgets of up to $700K+ per month
  .
• Own both paid social strategy and hands-on campaign execution.
• Work across Meta, Tik Tok, App Lovin, and Pinterest
  .
• Go beyond platform ROAS to analyze real business outcomes and incremental performance.
• Work directly with senior decision-makers and client founders.
• Influence creative strategy through performance data without being responsible for creative production.

• Audit new accounts and present findings across account structure, attribution, audiences, placements, and demographics
  .
• Build account structures designed to consolidate signal rather than fragment performance across excessive ad sets.
• Own hands-on campaign management and optimization across paid social platforms.
• Manage sophisticated e-commerce accounts with significant monthly advertising spend.
• Expand budgets into Tik Tok, App Lovin, and Pinterest when performance data supports additional investment.

• Design structured creative and audience tests with defined minimum spend requirements so results are statistically useful and actionable.
• Build and maintain audience infrastructure, including customer lists, exclusions, and existing-customer spend controls.
• Evaluate campaign structure and determine appropriate use of CBO vs. ABO, cost caps, bid caps, and Advantage+ Sales Campaigns
  .
• Build and maintain catalog and dynamic product advertising across collections.
• Translate testing results into clear recommendations for budget allocation and future experimentation.

• Standardize attribution settings across campaigns.
• Explain how different attribution windows affect reported performance.
• Understand and evaluate view-through attribution, reported ROAS, and incremental ROAS
  .
• Plan and interpret conversion lift studies and geo holdout tests
  .
• Translate incremental performance findings into budget and target recommendations.
• Work with Conversions API, event match quality, and deduplication concepts.

• Report on actual business…