Senior Director - LillyDirect Marketing Strategy & Growth Acceleration

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered.

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P5

Marketing-Marketing Strategy-P5

This role drives forward-looking marketing strategy and growth innovation across both Lilly Direct Consumer and HCP marketing. The Senior Director identifies where the business should place its next bets — new platforms, audiences, communities, partnerships, and testing approaches — and owns the content strategy that translates those bets into clear strategic briefs teams can execute against. This role sets marketing goals, KPIs, and overall budget allocation for the growth portfolio, and is a key strategic advisor to senior leadership on growth priorities and investment tradeoffs across the Lilly Direct portfolio.

The role is accountable for the measurable business impact of the growth bets it champions and reports to the AVP of Marketing and Partnerships for Lilly Direct US.

• LD Enterprise Marketing Strategy:
  Shape and recommend Lilly Direct's forward-looking marketing growth strategy across Consumer and HCP audiences; leveraging consumer segmentation, setting marketing goals, KPIs, and overall budget allocation across the portfolio.
• Senior Leadership Influence:
  Serve as a primary input to senior leadership (AVP and above), influencing strategic prioritization, growth investment tradeoffs, and long-term direction for the marketing portfolio.
• Content Strategy & Briefing:
  Own content strategy and briefing across Consumer and HCP, in partnership with cross-functional teams.
• Growth Initiatives & Investment Recommendations:
  Identify, evaluate, and execute strategic growth opportunities beyond established approaches — emerging platforms, community engagement, marketing innovation, and strategic partnerships — spanning both Consumer and HCP. Pioneer new unlocks rather than only evaluating opportunities as they arise. Design and execute testing strategies to inform decision-making and make investment and resourcing recommendations for growth bets that drive enterprise goals and deliver high impact on business results.
• Innovation Pipeline Ownership:
  Run a disciplined, hypothesis-driven marketing innovation pipeline — testing emerging channels, formats, partnerships, and engagement models, scaling what works and retiring what doesn't. Capture and socialize learnings so successful pilots graduate into scalable initiatives with measurable business…