Performance Marketing Manager​/Ad Manager

We are looking for a results-driven Performance Marketing Manager / Paid Ads Manager to plan, execute, optimize, and manage paid advertising campaigns across digital platforms. The ideal candidate should have hands‑on experience in Meta Ads and Google Ads
, with a strong focus on lead generation, campaign performance, and ROI.

• Plan and manage Google Ads and Meta Ads campaigns.
• Create and optimize lead‑generation, conversion, traffic, and remarketing campaigns.
• Conduct audience research, competitor analysis, and keyword research.
• Develop effective targeting strategies based on business objectives.
• Monitor CPL, CPA, CTR, CPC, conversion rate, ROAS, and overall campaign performance
  .
• Regularly optimize campaigns, ad sets, audiences, keywords, placements, and budgets.
• Prepare and analyze campaign performance reports.
• Identify underperforming campaigns and implement corrective strategies.
• Coordinate with the SEO, content, design, and social media teams for campaign requirements.
• Create campaign briefs for ad creatives, videos, landing pages, and promotional content.
• Perform A/B testing of creatives, copy, audiences, and landing pages.
• Track leads and conversions using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools
  .
• Ensure proper conversion tracking and reporting.
• Manage advertising budgets efficiently and focus on generating high‑quality leads
  .
• Stay updated with changes in Google Ads, Meta Ads, tracking, and digital advertising trends.

• Strong hands‑on experience with Google Ads & Meta Ads Manager
  .
• Good understanding of lead‑generation campaigns and conversion optimization
  .
• Knowledge of Google Analytics/GA4 and conversion tracking.
• Understanding of Meta Pixel, Google Tag Manager, and remarketing.
• Strong analytical and problem‑solving skills.
• Ability to analyze campaign data and make data‑driven decisions.
• Good knowledge of landing‑page optimization and basic CRO principles.
• Excellent communication and reporting skills.
• Ability to manage multiple projects and campaigns simultaneously.

Experience in Healthcare, Clinics, Hospitals, Medical Services, or Local Lead Generation will be an added advantage.

The candidate should be able to:

• Generate quality leads
  , not just traffic.
• Maintain and improve campaign performance.
• Optimize ad spend based on campaign results.
• Provide clear weekly/monthly performance reports.
• Take ownership of campaign strategy, execution, and optimization.

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Relevant certifications in Google Ads, Meta Ads, or Digital Marketing are an advantage.

• Opportunity to work on multiple digital marketing and healthcare projects.
• Hands‑on exposure to performance marketing and lead‑generation campaigns.
• Opportunity to work with Google Ads, Meta Ads, analytics, SEO, and AI‑powered marketing tools.
• Growth‑oriented work environment.