Senior Retail Experience Specialist

Senior Retail Experience Specialist

Location:

Indianapolis, IN, US, 46202

Requisition

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfil player needs and distribute meaningful benefits to communities.

Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit

The Senior Retail Experience Specialist is responsible for leading and executing retail-first marketing strategies that drive consumer engagement, increase in-store conversion, and maximise sales across all retail channels for the Hoosier Lottery. This role focuses on the development and execution of integrated retail marketing campaigns, merchandising strategies, and retailer-specific promotions. The position partners closely with Sales, Analytics, and Creative teams to ensure all retail touchpoints—physical and digital—are optimised to deliver a compelling and consistent player experience.

• Lead development and execution of retail marketing strategies that prioritise in-store visibility, shopper engagement, and conversion
• Partner with Sales and Corporate Account teams to develop retailer-specific marketing programmes, promotions, and loyalty initiatives
• Manage budgets associated with retail marketing campaigns, merchandising, and POS production to ensure efficient spending and strong ROI
• Work collaboratively with Analysts to track effectiveness and analyse merchandising and other special retail initiatives and retail promotions
• Establish and manage retail marketing calendar to support business objectives
• Work with internal and external resources to optimise temporary and permanent merchandising options to maximise sales impact and reduce costs
• Manage, track and analyse the use of digital marketing communications for retailers, which includes coordination with internal and external staff
• Manage digital marketing touchpoints including ESMM, Game Touch vending machines, and more to ensure alignment with campaigns and promotions
• Manage, track and analyse the use of marketing collateral creation and distribution at regional and retailer level
• Collaborate with the Sales department to ensure retailer communications embrace the needs of the retailer while also reflecting the communication priorities of Hoosier Lottery
• Manage the 360 strategies and execution of winner awareness within the retail environment
• Collaborate cross-functionally with Graphic Services, Digital, Product, and PR teams to deliver cohesive omnichannel retail campaigns
• Develop and maintain a thorough understanding of the Hoosier Lottery player in all retail environments and translate that understanding to recommendations associated to existing or new retail initiatives
• Attend regional sales meetings to gather feedback and present new marketing initiatives
• Identify and test innovative retail marketing tactics, technologies, and vendor solutions to enhance the in-store experience
• Perform other required tasks as assigned

• BS or BA required, with a concentration in Business Administration, Marketing, Communications, or Advertising preferred

• Minimum 3-7 years of experience in Brand, Marketing and/or Advertising
• Business-to-Consumer marketing experience within a fast-paced retail environment and/or CPG organisation is preferred

• Ability to work collaboratively with colleagues and staff to create a result driven, team-oriented environment
• Strong organisational skills with the ability to manage and prioritise multiple projects simultaneously in a fast-paced, deadline-driven environment
• Experience managing multi-channel marketing programmes with budgets…