Territory Manager - Product and Wire Identification

Territory Manager - Product and Wire Identification

Brady Corp is seeking a Territory Manager who will develop new accounts, primarily large accounts, and grow business within existing accounts, focusing on high profile organizations. The role involves managing multiple distribution channels and promoting Brady products to meet customer requirements. The Territory Manager will advise customers on product applications, new product introductions, and safety/industrial solutions, while meeting sales goals and driving customer satisfaction.

• Service existing select accounts while closing new business through opportunity pipeline.
• Develop target accounts into long‑term customers.
• Cross‑sell all Brady products/services into each account.
• Train and motivate distribution partners on Brady products and prospecting opportunities.
• Build relationships with distributor partners to increase sales volume.
• Mentor during sales councils, sharing views and ideas.
• Advise Regional Sales Manager on competitive actions, market conditions and sales potential.
• Forecast and report incoming business activity and expenses monthly and annually.
• Meet or exceed 100% of established sales goals.
• Perform customer site walkthroughs as a safety and industrial product expert.
• Collaborate with sales support, customer service, and inside sales to service customer needs.
• Plan all sales activities and log opportunities into
• Perform software presentations and data integration.
• Identify, track and report regional market information, end users, distributors, and competitors.

• Bachelor’s degree from an accredited university or college.
• Minimum of 2 years of sales experience.
• Alternative: 5 years prior experience selling for an industrial manufacturer or distributor.
• Travel up to 25% of the month in regional territory and overnight trips.
• Valid driver’s license.
• Ability to outline and present technical information to a wide range of audiences.
• Capacity to perform product and software demonstrations.
• Strong analytical skills for complex selling solutions.
• Ability to present value‑added enhancements to customers’ processes.
• Understanding of work‑in‑process applications.
• Pragmatic approach to continuous process improvement.
• Skill in developing short‑ and long‑term business plans and goals for the assigned territory.
• Collaborative personality, working with internal and external resources to deliver customer value.
• Excellent understanding of the OEM industry.

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions across a diverse range of industries. As of July 31, 2025, Brady employed approximately 6,400 people worldwide. You can learn more about us at .

• Comprehensive insurance coverage starting on the first day of employment.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Incentive program opportunities for all full‑time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
• Education reimbursement opportunities.
• Scholarship program for children of Brady employees.
• Employee Resource Groups for unique networking, development, and volunteer opportunities.
• Employee Assistance Program and wellness programs.
• Dress‑for‑your‑day dress code.
• Charitable contributions matched through Brady’s Matching Gift program.