Home Care Referral Producer Marketer

Benefits

• 401(k)
• Employee discounts
• Health insurance
• Paid time off
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Free food & snacks
• Free uniforms
• Opportunity for advancement
• Training & development
• Vision insurance

The Referral Producer Marketer is responsible for generating new client admissions by building, nurturing, and managing a robust network of professional community referral sources. This is a high-volume, field-heavy role that requires strategic daily routing, strong emotional intelligence, and aggressive pursuit of business targets. The ideal candidate transforms the agency from a passive service into a preferred regional provider.

• Execute heavy field outreach
  , conducting 10–12 face-to-face visits daily with potential referral sources.
• Build an active lead pipeline from senior living facilities, skilled nursing centers (SNFs), hospitals, and case managers.
• Diversify referral streams by securing partnerships with elder law attorneys, wealth advisors, and estate planners.
• Manage the referral cycle directly from the initial business lead to the formal hand-off for client intake.

• Pre-plan weekly routing schedules to maximize geographic cost-effectiveness and account touchpoints.
• Maintain detailed CRM logs (e.g., Hub Spot, Zoho) tracking daily visits, notes, and individual account metrics.
• Analyze competitor patterns and broader market trends to consistently refine local sales strategies.
• Deliver educational presentations or clinical "in-services" to healthcare partners showcasing agency value.

• Represent the agency at regional healthcare forums, networking groups, senior centers, and chamber events.
• Provide immediate issue resolution for discharging partners to establish the agency as a dependable problem-solver.
• Gather and share outcome data back to referral sources to prove the efficacy of care and secure repeat business.

• Sales Background
  :
  Minimum of 2+ years of outside sales experience, specifically in home care, hospice, or senior healthcare.
• Established Network
  : A provable, active book of business or existing relationships with local healthcare discharge partners.
• Education
  :
  Bachelor’s degree in Marketing, Business Administration, or Healthcare Administration preferred (or equivalent field experience).
• Mobility
  : A valid driver’s license, a clean driving record, and a reliable vehicle for 80%+ daily local travel.

• CRM & Tech Proficiency
  :
  Mastery of sales tracking systems and electronic medical records (EMR) software.
• Persuasive Communication
  :
  Superior verbal, written, and public presentation skills.
• Autonomy
  :
  High energy, self-driven work ethic, and comfort working independently with loose supervision.
• Regulatory Compliance
  :
  Familiarity with healthcare marketing rules, including Anti-Kickback Statutes and Stark Law.

• Weekly Referral Volume
  :
  Number of active patient leads generated.
• Field Activity Metrics
  :
  Meeting or exceeding the baseline quota of field visits per week.
• Conversion Rate
  :
  Total percentage of referrals successfully moved from lead to active client.
• New Account Acquisition
  :
  Number of newly opened, recurring referral accounts per quarter.

Marketing Experience is required - 2 years plus.