Senior Director, Product Marketing

Job Category

Marketing & Communications

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level‑up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce Platform is the backbone of the world's most trusted AI‑powered enterprise applications—and the team behind it is growing. The Platform Product Marketing team plays a pivotal role in driving the go‑to‑market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem. We are seeking a visionary and energetic Senior Director of Product Marketing to own the GTM strategy and global sales enablement.

In this highly visible role, you will arm the entire Salesforce sales organization—from AEs to Solutions Engineers to executive sellers—with the strategy, messaging, and tools they need to win in the market. You will be a champion of solution selling, helping sellers move from feature‑based conversations to outcome‑driven narratives that connect the Headless 360 platform capabilities to customer business value.

This leader will also be at the forefront of a new era of marketing—one powered by AI. We're looking for someone who embraces AI‑powered tooling to become a true marketing maker: shipping faster, creating more, and unlocking new levels of impact without expanding headcount.

This is a rare opportunity to own the GTM strategy for one of Salesforce's most foundational product areas at a moment when Platform—headless, security, and trust capabilities—is becoming a critical differentiator in enterprise deals. You'll have the visibility, the mandate, and the team to make a real impact on how the world's largest sales organization understands and sells the Headless 360 platform.

• Own the end‑to‑end GTM strategy for the Headless 360 platform, with focused coverage of Security solutions (Shield, Security Center, Privacy Center, Platform Encryption, Backup & Recover, Event Monitoring, and related products) and Developer solutions (incl. Sandboxes, Agentforce Vibes, and related products).
• Define and lead quarterly by‑segment and by‑OU GTM plays (Enterprise, Commercial, SMB) in partnership with Sales, Product, and OU leaders globally.
• Develop a clear Headless 360 platform competitive differentiation and value messaging that resonates with technical buyers, security leaders, and line‑of‑business executives.
• Align Headless 360 platform GTM priorities with top global campaigns, product launches, and cross‑cloud initiatives.
• Equip sellers and partners with the assets needed to win opportunities.
• Own monthly and quarterly measurement of GTM program success, including enablement adoption, pipeline contribution, and win rates.
• Provide data‑driven insights and recommendations to continuously optimize GTM programs.

• Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of the Headless 360 platform.
• Develop and deliver enablement content, including bootcamps, onboarding programs, field updates, competitive battle cards, and sales plays tailored by segment, industry, and buyer persona.
• Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs.
• Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics.

• Champion a solution‑selling motion across the Headless 360…