Advertising Sales & Business Development Manager — DTC​/E-Commerce

the company is looking for an experienced Advertising Sales & Business Development Manager with at least three years of experience selling advertising agency services to direct-to-consumer and e-commerce brands.

This is a proactive new-business role. The person hired will be responsible for finding, nurturing, and converting their own leads—not simply following up with opportunities provided by the agency.

The ideal candidate already understands the DTC and e-commerce landscape, has relationships within the industry, and can confidently sell advertising services to founders, business owners, CMOs, marketing directors, and other decision-makers.

• Proactively identify and pursue DTC and e-commerce brands that need advertising and creative support
• Generate leads through outbound prospecting, referrals, networking, Linked In, industry events, partnerships, and existing relationships
• Build and maintain a qualified pipeline of prospective clients
• Develop relationships with founders, CMOs, marketing directors, e-commerce leaders, and other decision-makers
• Conduct discovery calls to understand each brand’s revenue goals, advertising challenges, customer acquisition strategy, budget, and growth priorities
• Clearly communicate the company’s advertising services, capabilities, and value proposition
• Sell agency services such as paid social advertising, paid search, creative strategy, ad production, campaign management, testing, and performance optimization
• Explain how the agency can help brands improve customer acquisition, creative performance, conversion rates, ROAS, and profitable growth
• Create customized sales presentations and proposals in collaboration with agency leadership
• Address prospect questions and objections related to pricing, performance, attribution, creative strategy, and agency partnerships
• Consistently nurture prospects through both short and long sales cycles
• Negotiate contracts and close new agency business
• Maintain accurate lead, pipeline, follow-up, and revenue forecasting information in the agency’s CRM
• Meet or exceed established sales, pipeline, and new-business revenue goals

• At least three years of experience selling advertising or performance marketing services to DTC and e-commerce brands
• Previous sales or business development experience at an advertising, digital marketing, performance marketing, or creative agency
• A demonstrated record of independently sourcing, nurturing, and closing new agency business
• Existing knowledge of the DTC and e-commerce ecosystem, including the challenges brands face when acquiring and retaining customers
• Experience selling agency retainers, advertising management, creative services, or other ongoing marketing engagements
• A strong network of relationships with DTC founders, e-commerce executives, marketing leaders, or industry partners
• Experience managing an active pipeline and longer agency sales cycles
• Strong presentation, negotiation, relationship-building, and closing skills
• Excellent written and verbal communication skills
• Experience using a CRM to manage prospects, follow-up activities, and sales forecasts

Candidates should be able to speak confidently about:

• Meta, Instagram, Facebook, Tik Tok, and Google advertising
• Paid social and paid search campaign management
• Customer acquisition cost, return on ad spend, conversion rates, and lifetime value
• Advertising creative strategy, testing, and performance
• Media budgets, campaign measurement, attribution, and scaling
• Common advertising and growth challenges faced by DTC and e-commerce brands

This person does not need to manage advertising campaigns directly, but they must understand advertising well enough to earn a prospect’s trust, identify business needs, and clearly communicate how the agency can help.

Success in this role means consistently creating qualified sales opportunities and converting them into long‑term agency clients.

• Independently build a pipeline of qualified DTC and e-commerce prospects
• Secure meetings with relevant brand decision‑makers
• Identify genuine advertising needs and revenue opportunities
• Move…