Area Sales Manager

We are looking for a dynamic and results-oriented Area Sales Manager to drive sales growth, distribution expansion, and market development for our Beauty & Personal Care product portfolio.

The ideal candidate will have strong experience in FMCG, cosmetics, skincare, haircare, personal care, or related industries
, with proven expertise in distributor management, retail execution, team handling, and achieving sales targets.

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Develop and execute area-wise sales plans and strategies.
• Identify new business opportunities and expand the customer base.
• Increase product penetration and distribution across the assigned territory.
• Monitor sales performance and take corrective actions where required.

• Appoint, manage, and develop distributors and dealers in the assigned area.
• Maintain strong relationships with distributors, retailers, salons, beauty stores, and other relevant channels.
• Ensure adequate stock availability and effective inventory management.
• Monitor distributor secondary sales, stock levels, outstanding payments, and ROI.
• Ensure timely implementation of company schemes, promotions, and trade offers.

• Drive numeric and weighted distribution across the territory.
• Identify and onboard new retail outlets, salons, beauty parlours, cosmetic stores, modern trade outlets, and other relevant channels.
• Ensure effective product visibility, merchandising, and shelf placement.
• Conduct regular market visits to understand competitor activity, pricing, promotions, and consumer trends.
• Develop strategies to improve product availability and visibility.

• Lead, motivate, and manage the sales team and field executives within the assigned territory.
• Set individual targets and monitor daily/weekly/monthly performance.
• Conduct regular market reviews and performance meetings.
• Train team members on products, selling skills, distribution, merchandising, and company processes.
• Ensure effective beat planning, route planning, and field productivity.

• Implement company marketing campaigns, product launches, schemes, and promotional activities.
• Ensure proper execution of in-store promotions and merchandising standards.
• Gather market feedback regarding products, pricing, packaging, competitors, and customer preferences.
• Support new product launches and ensure rapid market penetration.

• Prepare and submit daily, weekly, and monthly sales reports.
• Track sales achievement against targets and provide territory-wise analysis.
• Monitor distributor inventory, primary/secondary sales, collections, and market coverage.
• Provide regular market intelligence and competitor updates to management.

• Achievement of monthly and annual sales targets
• Primary and secondary sales growth
• Numeric distribution and market coverage
• New distributor and outlet acquisition
• Retail productivity and outlet expansion
• Collection and outstanding management
  
  Stock availability and inventory control
• Team productivity and target achievement
• Product visibility and merchandising execution
• Successful execution of promotional activities

• Graduate/MBA in Sales, Marketing, Business Administration, or a related field.
• 3 TO 10 years of relevant sales experience
  , preferably in Beauty & Personal Care, Cosmetics, industries.
• Strong experience in distributor and retail channel management.
• Experience handling a sales territory and field sales team.
• Good knowledge of local markets and retail networks.

Candidates with experience in the following categories will be preferred:

• Skincare
• Haircare
• Cosmetics & Makeup
• Personal Hygiene
• Salon & Professional Beauty Products
• Grooming Products
• Consumer Health & Wellness

• Sales & business development
• Distributor management
• Retail & channel management
• Team leadership
• Negotiation and relationship management
• Market analysis
• Target planning and execution
• Strong communication skills
• Analytical and problem-solving abilities
• MS Excel and sales reporting/MIS

Willingness to tr