Inside Sales Executive

Key Responsibilities
1. Lead Management & Qualification

• Respond promptly to inbound leads generated through the website, and marketing campaigns
• Research and build outbound prospect lists in target segments using a structured database and CRM tools

• Conduct outbound calling and emailing to generate and nurture new opportunities
• Handle inbound sales queries and route them appropriately
• Follow a structured cadence of calls, emails, and follow-ups to keep prospects engaged

• Schedule and participate in product demonstrations, looping in Sales and BD Managers where needed
• Independently close smaller-ticket and self-serve deals end-to-end (at a later date)
• Coordinate sending proposals prepared by the sales team, and send basic contracting documentation

• Maintain accurate, up-to-date opportunity records in the CRM at every stage of the funnel
• Track and prioritise the pipeline to ensure timely follow-up and no lead falls through the cracks
• Forecast expected closures and flag stalled opportunities to the sales lead

• Generate regular reports on outreach volume, conversion, and pipeline status
• Coordinate handoffs with Sales/ Business Development Managers for larger or more complex opportunities

• Database and CRM management systematically and accurately
• Lead response time
• Lead-to-opportunity and opportunity-to-hand off conversion rates
• Outbound call/email volume and connect rate
• Revenue closed through self-serve and smaller-ticket deals (optional)
• Pipeline accuracy and forecast reliability