Residential Market Executive

Residential Market Growth Executive

$50000 - $95000 per year | Indianapolis, IN | On-site | Permanent

A growing home services company based in Indianapolis, part of a private equity-backed platform of mechanical and electrical companies expanding across the Midwest. The company combines the credibility of a local, founder-rooted business with the resources of a scaling regional platform, and is building out its residential growth strategy from the ground up.

• A true build-from-scratch opportunity — shape both the sales and marketing sides of a growing residential business
• Flexible compensation — choose the structure that fits your goals, from high-upside commission to a stable base with bonus
• Backed by a multi-state, private equity-supported platform investing in growth
• Real path to a dedicated growth/marketing leadership role as the team builds out
• Support from an experienced service team as you build your technical comfort
• Flexible, results-driven schedule

This company is creating a Residential Market Growth Executive role to build its residential business essentially from the ground up. Unlike a typical lead-generation seat, this one is a genuine hybrid: because there's no dedicated in-home sales team here yet, you'll both build the pipeline (through community and homeowner association relationships, loyalty and referral programs, and local marketing) and personally run the in-home consultative appointments those leads generate, backed by the service manager and service team on the technical side.

As lead volume grows, the company plans to hire a dedicated residential sales specialist to take over running appointments, at which point this role shifts fully to driving strategy and growth. You'll report to the General Manager, with support from marketing and the Chief Commercial Officer.

• Use the company's ideal customer profile to identify the neighborhoods and communities most likely to generate strong residential leads
• Map homeowner associations, community groups, and other local organizations in target areas, and build genuine relationships with board members and organizers
• Design and run loyalty and referral programs that convert community relationships into recurring leads
• Represent the company at community events, sponsor ships, and gatherings, including evenings and weekends, to build visibility and trust in target neighborhoods
• Run in-home consultative sales appointments generated by your own lead-generation work, with technical backup from the service manager and service team as needed
• Track which programs, partnerships, and appointments are converting, and refine the approach based on what's working
• Support local marketing content and branding efforts alongside the broader team
• Report regularly to the General Manager and Chief Commercial Officer on lead volume, appointment outcomes, and program performance
• As lead volume grows, help define and hand off the in-home sales function to a newly hired residential sales specialist, and transition fully into a growth/strategy-focused role

• First 30-60 days: learn the company's ideal customer profile and current residential business; begin mapping target neighborhoods and homeowner associations; get comfortable with the in-home appointment process alongside the service team
• First 90 days: first community relationships established, first loyalty/referral program launched, and comfortably running in-home consultative appointments independently
• 6-12 months: a steady, growing stream of self-generated leads converting into sold jobs, with enough volume to justify the company…