Head of Sales - EMEA

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

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• Own the go-to-market strategy for Primer’s most mature region, overseeing revenue growth, market expansion and customer acquisition across EMEA.
• Manage, coach, and inspire a high-performing team of Account Executives, driving accountability and commercial excellence.
• Lead by example by personally owning and delivering on strategic sales targets.

• Serve as the regional lead and senior-most representative of Primer in EMEA, acting as the connective tissue between global teams and the local market.
• Build a strong cross-functional culture by supporting local Primigos across GTM functions
• Foster alignment, cohesion, and collaboration across the region, ensuring that local insights and opportunities are surfaced to the global leadership team.

• Open doors to high-impact enterprise opportunities, build relationships with executive stakeholders, and consistently deliver value that drives trust and partnership.
• Leverage your analytical and problem-solving skills to understand customer pain points and articulate how Primer uniquely solves them.

• Work closely with product, engineering, partnerships, and marketing teams to influence roadmap priorities, optimise positioning, and improve customer onboarding experiences.
• Champion customer feedback and regional insights to help shape our product and global strategy.

• Set a high-performance bar with a clear sense of ownership, urgency, and delivery.
• Uphold and champion Primer’s values, fostering a culture of integrity, accountability, and ambition across the region.

• Identify, nurture, and grow sales talent. Map team members’ strengths to the right opportunities and create clear career paths within Primer.
• Act as a mentor and role model for both your direct team and local Primigos across EMEA.

• Proven Experience:
  
  10+ years in enterprise sales, including 3+ years of managing high-performing BDMs in EMEA. Deep experience in payments, fintech, or B2B SaaS is strongly preferred.
• Regional Leadership:
  Experience leading a region or market, with the ability to represent your territory internally and externally with gravitas and confidence.
• Strategic Vision: A track record of defining and executing successful sales strategies that drive sustainable growth.
• Exceptional Relationship Builder:
  Able to build trust with clients, internal stakeholders, and team members across levels and functions.
• Negotiation
  
  Skills:
  
  Skilled in managing complex deal cycles, navigating procurement, and collaborating with legal teams to close deals.
• Entrepreneurial Mindset:
  Operates as an owner. Comfortable with ambiguity, bias for action, and thrives in a fast-paced, high-growth, remote-first environment.
• People Leader: A coach sionate about team development and committed to building a culture of excellence and inclusion.

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final,…