Associate Director, BI&A HCP Media
Listed on 2026-08-31
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IT/Tech
Digital Marketing, Data Analyst
Associate Director, BI&A HCP Media
Responsibilities:
Associate Director, BI&A HCP Media will be responsible for partnering across teams to evolve our best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media. They will work collaboratively with HCP Media, Omnichannel, Marketing, BI&A, Tech@Lilly, Media Agency teams and others. They will act as a player-coach by both developing enterprise-wide analytical approaches and upskilling others in the adoption and delivery for their area.
The Associate Director will be a vital, data-driven thought leader across teams as we evolve our measurement practices and maximize the value of HCP Media across Lilly USA. An ideal candidate has experience with HCP media, is energized by a constantly evolving environment and has a track record of driving key, data-backed business decisions across a wide array of technical and non-technical cross-functional partners.
They have high learning agility and can quickly build trust and rapport with colleagues and leaders at varying levels.
Basic Requirements:
- Bachelor's Degree in Business Administration, Finance, Statistics, Computer Science, Business Analytics, Economics, Marketing, Mathematics, or Bachelor's Degree with equivalent subject matter work experience
- At least 5 years of industry experience
- Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Additional Skills/Preferences:
- Direct experience with digital and/or direct media performance analysis
- Knowledge of R, SQL, SSIS or other statistical programming language
- Robust excel modeling skills
- Experience with Omnichannel, HCP Media or HCP Marketing
- Experience with 1st & 3rd party data sources including: CRM data, SOA data, DMP, DSP, Google Analytics, log files, etc.
- Experience with Tableau or other data visualization tools
- Proficiency in Excel, Word, and Power Point
- Experience with statistical modeling techniques
- Strong analytical skills coupled with business acumen, and an ability to think strategically and objectively in an ambiguous environment
- Desire to work in a highly collaborative environment
- Ability to simplify complexity, communicate clearly and teach others
- Demonstrated success in influencing without authority from associate to leadership levels
- Strong track record in delivering complex cross functional projects
- Excellent communication (written & verbal), interpersonal skills and prioritization skills with attention to detail
- High level of motivation and a strong desire to find creative solutions to challenging situations
- Experience with prescription claims data
Additional Information:
- Travel Percentage: less than 10%
- Indianapolis-based; remote may be considered
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