Consultant, Consumer Analytics Consultant, Consumer Analytics

Consumer Analytics Consultant

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Source Inc. We're a powerhouse of innovation, connecting top talent with the right opportunities. Recognized for 300% growth in the past three years, we operate in 34 countries with a global team of 5,500+. Our mission? To bridge the talent gap with precision—Right Talent. Right Time. Right Place. Right Price.

Location:

893 S. Delaware Street, Indianapolis, IN 46225

Duration: 03 months contract

Schedule:

Monday-Friday, 8:00 AM–5:00 PM

Pay Rate: $61.71/hr on w2 (With no benefits)

Travel: 10–20% travel depending on business need

Position Summary:

The Consumer Analytics Consultant is responsible for implementing the effective and efficient deployment of intelligence and resources in support of Consumer Analytics, Paid Media, Central Capabilities, and Business Unit functions. The Consultant will manage and develop key business processes, including the execution of Central Capabilities and Business Unit analytic needs. This role will develop a deep understanding of various U.S. Consumer data sources and create processes to test, analyze, and communicate key outputs to decision-makers.

The role places a strong emphasis on performance marketing and performance marketing analytics, ensuring that consumer investments are measured, optimized, and translated into actionable recommendations across media channels. The Consultant will connect campaign performance, audience behavior, attribution, and business outcomes to inform agile decision-making and improve marketing effectiveness. This individual will be a key contributor to the integration and coordination of analytics and data throughout Lilly USA.

Key Responsibilities:

• Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
• Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
• Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
• Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
• Integrate/analyze requisite data to create analyses to answer business questions, leveraging Agentic AI to enhance analysis and outputs
• Identify and prioritize capability investments and data needs to achieve consumer goals
• Develop and operationalize intelligence as product in partnership with Customer Insights & Analytics product teams
• Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)
• Ensure compliance with all privacy and contractual obligations related to the use of data
• Other Key Initiatives / Special Projects as needed

Basic Requirements:

• Bachelor's Degree or equivalent work experience
• 5 years of experience in Consumer Media, Media Analytics, or Performance Marketing

Additional Preferences:

• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
• High level of motivation and a strong desire to find creative solutions to challenging situations
• Proficiency in Excel, Word, and Power Point
• Experience with 1st & 3rd party data sources including:
  Meta, Tik Tok, Reddit, DSP, Google Analytics, Adobe Analytics, log files, etc.
• Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
• Experience with Statistical Modeling Techniques
• Experience with Agentic AI (creating agents, artifacts, etc.)
• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
• Consumer media/optimization consulting

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