Paid Media Manager

SUMMARY The Paid Media Manager will play a key role in developing and executing advertising strategies that elevate the Indiana Pacers Indiana Fever Noblesville Boom and Gainbridge Fieldhouse concerts and events Working directly with the Associate Vice President of Marketing Pacers this position requires a creative detail oriented professional who thrives in a fast paced environment provides day to day leadership to a Paid Media Coordinator and collaborates effectively with internal teams and external partners

ESSENTIAL DUTIES AND RESPONSIBILITIES Support advertising strategy and execution for the Indiana Pacers and Noblesville Boom providing insights recommendations and ensuring flawless implementation of campaigns

Provide supplemental advertising support for Indiana Fever and Gainbridge Fieldhouse concerts as needed to align with broader organizational goals

Lead manage and develop a Paid Media Coordinator providing guidance on campaign execution prioritization and professional growth Collaborate closely with internal ticketing teams to help meet revenue goals through targeted advertising initiatives and promotional strategies that drive ticket sales

Maintain strong relationships with advertising partners and media outlets to ensure optimal placements budget efficiency and alignment with current industry trends

Coordinate development of advertising assets including print broadcast and digital by working with internal creative teams and external agencies to deliver compelling on brand content

Assist in integrated marketing efforts alongside PR and promotional teams ensuring advertising supports broader brand and event objectives

Conduct market research and analyze audience insights to inform advertising decisions and identify high impact opportunities

Manage timelines budgets and deliverables to ensure campaigns are executed accurately and on schedule across multiple platforms

Other duties and special projects as assigned

QUALIFICATION REQUIREMENTS To perform this job successfully an individual must be able to perform each duty satisfactorily The requirements listed below are representative of the knowledge skill andor ability required Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions Bachelors degree in Marketing Advertising Communications or related field or equivalent experience4 years of experience in advertising media planning or marketing execution preferably in sports entertainment or live events

Proven ability to manage advertising campaigns across multiple channels

Strong understanding of media buying principles and budget management

Experience collaborating with internal teams and external partners to deliver integrated marketing campaigns

Familiarity with creative development processes and working with designproduction teams

Analytical skills to interpret market research and audience insights for advertising decisions

Excellent organizational and project management skills with the ability to handle multiple priorities under tight deadlines

Strong communication and relationship building skills to maintain vendor and partner relationships

Proficiency in Microsoft Office; experience with advertising platforms and tools is a plus Ability to work evenings and weekends as needed for events

Passion for sports and live entertainment EDUCATION ANDOR EXPERIENCE Bachelors degree from a four year college or university and at least 3 years of professional marketing experience andor a combination of graduate level education ie MBA and experience

Experience with advertising preferred LANGUAGE SKILLS Ability to read analyze and interpret instructions and reports Ability to write reports and correspondence with extremely high accuracy and attention to detail Ability to effectively present information and respond to questions from Managers Clients Customers and the general public Ability to communicate and sell ideas to peers and executives Ability to create and deliver presentations to all levels of employees and upper management MATHEMATICAL SKILLS Ability to apply mathematical operations to develop ROI analyses and present reports REASONING ABILITY Ability to define problems collect information establish facts draw valid conclusions and make recommendations PROBLEM SOLVING REQUIREMENTS Must be able through creative logical and technical means to see projects through to completion PHYSICAL AND ENVIRONMENTAL DEMANDS The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions While performing the duties of this job the employee is regularly required to sit stand walk move heavy objects use a computer use a 10 key calculator use a telephone speak hear and write While performing the duties of this job the noise level in the…