Social Media Specialist

Responsibilities

• Manage and grow the Instagram account (feed, reels, stories, etc.).
• Create engaging content aligned with the brand identity (captions, visual ideas, reels concepts).
• Research viral trends and topics to implement into content strategies.
• Develop and maintain a consistent content plan & posting schedule.
• Collaborate with design/photography/videography teams (if any) for content production.
• Monitor, analyze, and report on social media performance (reach, engagement, follower growth).
• Engage with the audience through comments and DMs.
• Provide recommendations and strategies to increase brand awareness and engagement.

• Minimum 1–2 years of experience as a Social Media Specialist / Content Creator / Digital Marketing.
• Strong understanding of Instagram and current social media trends.
• Creative, up-to-date, and skilled at producing engaging content for Gen-Z & Millennia ls.
• Able to write catchy captions in line with brand tone of voice.
• Basic knowledge of Instagram analytics (IG Insights, Meta Business Suite).
• Able to multitask and work under deadlines.
• Plus point:
  Basic photo/video editing skills (Canva, Cap Cut, Adobe Premiere, etc.).