Content Creator & Social Media Specialist

About Gently

Gently is a fast-growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families.

As we continue to grow our digital ecosystem and wellness-driven community, we are looking for a Content Creator & Social Media Specialist (Wellness) who cares about health-forward living, enjoys storytelling, and is excited to create content that inspires parents to build healthier habits for their kids and families.

• Collaborate with the marketing team to identify target audiences and key messages for Instagram and Tik Tok
• Collaborate with designers, copywriters, and photographers to develop engaging visual and written content for social media
• Handle end to end content creation process (plan, shoot, edit, and publish)
• Assist in planning and executing social media campaigns and events, aligning with the overall marketing objectives.
• Monitor social media trends, industry news, and competitors' activities to identify opportunities and stay updated on best practices.
• Assist in analyzing social media metrics and insights to evaluate the effectiveness of campaigns and identify areas for improvement.
• Plan, research content in line with the marketing calendar and the latest trends
• Create/produce content on social media for product promotion.
• Responsible for posting all the content videos
• Identify trends and ensure those customers are reacting to these to help drive the growth of the accounts
• Promote content on social networks and monitor engagement (e.g., comments and shares)
• Research skincare industry-related topics.
• Regularly report on the growth, engagement and views

• Knowledge of social media itself, including filming, editing and features
• Understand wellness brand markets, preferably young mom with children (preferably active in sharing experiences on social media).
• Experience in managing accounts (either personal or business accounts)
• Excellent time management skills with evidence of being able to balance projects and prioritize
• Fluent in English, both oral and written.
• Passionate about vitamins, health, and family topics.
• Willing to work from our office (BSD, Tangerang)

• Creative environment with the freedom to experiment, explore trends, and build a portfolio in beauty/skincare.
• Direct impact on brand growth and audience engagement—your content matters and reaches real consumers.
• Fast-learning culture with cross-team collaboration and continuous skill development.