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Customer Relationship Management Lead

Job in South Tangerang, Banten, Indonesia
Listing for: Confidential
Full Time position
Listed on 2025-12-18
Job specializations:
  • Marketing / Advertising / PR
    CRM System, Client Relationship Manager
Job Description & How to Apply Below
Location: South Tangerang

Job Responsibilities

  • Lead and manage CRM strategies to improve customer retention, loyalty, and lifetime value.
  • Develop and execute customer lifecycle programs (acquisition, engagement, retention, reactivation).
  • Manage customer database, segmentation, and profiling to support targeted campaigns.
  • Plan and execute CRM campaigns across channels (email, Whats App, SMS, in-app, loyalty programs).
  • Collaborate with Marketing, E-commerce, and Customer Service teams to align CRM initiatives.
  • Analyze customer data, behavior, and campaign performance to generate actionable insights.
  • Monitor key CRM metrics such as retention rate, repeat purchase rate, churn, and CLV.
  • Manage and optimize loyalty and membership programs.
  • Ensure data accuracy, compliance, and best practices in customer data management.
  • Lead, coach, and develop the CRM team to achieve performance targets.
  • Prepare regular CRM performance reports and strategic recommendations for management.
Qualifications
  • Bachelor’s degree in Marketing, Business, Data, or a related field.
  • Minimum 2–3 years of experience in CRM, customer lifecycle, or retention marketing.
  • Experience in FMCG, or E-commerce brands is preferred.
  • Strong understanding of customer segmentation, data analysis, and CRM tools.
  • Proven experience running multi-channel CRM campaigns.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Strong leadership and cross-functional communication skills.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Customer Service
Industries
  • Advertising Services
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