Technical Director and CG Lead

Job Location

CINCINNATI GENERAL OFFICES

Coho (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G.

Content House (COHO) is seeking a Technical Director to lead the technical and creative vision for how P&G creates CG content for its Beauty and Personal Care brands. Your primary responsibility will be building and architecting COHO's Digital Twin pipeline—the foundational infrastructure that will power content creation across our entire brand portfolio—while also providing creative direction for all CG work and leading the CG department.

This is not a role about following established workflows—it's about building the systems, setting the creative standard, and pioneering the technologies that will scale CG production for years to come.

Reporting to the Creative Director and collaborating closely with the Head of Studio, you'll split your time between architecting the digital twin ecosystem, providing creative direction on everything from social assets to broadcast hero moments, and leading the CG department. You'll also have the mandate to experiment with emerging technologies—AI, virtual production, real-time rendering—with infrastructure support from our Consumer Digital Products (CDP) team.

• Design, build, and own COHO’s "Single Source of Truth" library of photorealistic, physically accurate 3D product assets
• Create a modular, future‑proof pipeline where digital twins contain all global variants (labels, packaging, languages) and can deploy seamlessly across e‑commerce, social, retail media, and broadcast
• Establish technical standards, asset specs, and quality gates that ensure interoperability between offline rendering, real‑time engines, and emerging AI workflows
• Partner with Consumer Digital Products (CDP) IT resources to implement render infrastructure, asset management systems, and pipeline automation
• Integrate AI into the pipeline for automated texture generation, variant production, and workflow acceleration
• Own the long‑term vision: how does this system scale to 50+ products? 200+? How does it evolve as technology changes?

• Set and maintain the creative bar for all CG work produced by COHO
• Provide hands‑on creative direction to ensure every digital asset reflects the premium lighting, translucency, material fidelity, and "Beauty Eye" essential to personal care brands
• Lead look development for hero brand moments and establish visual systems that can scale across channels
• Guide the team through complex creative challenges—fluid simulations, skin interaction, product choreography—ensuring technical excellence serves creative ambition
• Review and approve all final CG outputs, balancing speed‑to‑market with brand‑level polish

• Serve as COHO’s thought leader on the future of CG production: real‑time engines, generative AI, virtual production, procedural workflows, and beyond
• Evaluate, pilot, and integrate emerging technologies—including AI tools—that can unlock speed, quality, or creative possibility
• Develop AI strategy for content creation: identifying where generative AI, procedural automation, or machine learning can reduce manual bottlenecks or enable new creative capabilities
• Lead technical execution of Virtual Production shoots, including LED volume integration, real‑time camera tracking, and environment design
• Provide technical direction for high‑end VFX integration: match‑moving, complex simulations, advanced compositing, on‑set HDRI/photogrammetry capture
• Build strategic relationships with technology vendors and industry partners to keep COHO at the leading edge

• The Architect‑Artist
  :
  You have deep technical mastery and a strong creative point of view. You can build a pipeline and know when it’s not serving the creative vision.
• Proven Leadership
  :
  You’ve led CG teams or served as a senior technical authority on high‑profile projects. You know how to inspire, elevate, and develop talent.
• System Thinker
  :
  You don’t just solve…